BUSINESS

Developing an Effective Business Strategy for Your Nigerian SME

  Starting and growing a small or medium-sized enterprise (SME) in Nigeria comes with its unique set of challenges and opportunities. Whether you’re just launching your business or looking to scale, having a well-thought-out business strategy development plan is crucial.

6 Business Strategy Books You Should Read Before the Year Ends

  As an entrepreneur looking to stay ahead of the competition and to grow your business, especially in this age and time, you can’t afford to invest in continuous learning. With the year, 2024, remaining just six months to end,

Top 10 Benefits of Networking to You as a Career Professional

  When I was fresh out of university, there was this mix of excitement and anxiety about launching into the professional world. It is a feeling I know you may have felt too at the start of your career. Like

What is Business Strategy? With Examples

  When it comes to running a successful business, having a solid business strategy in place is very important. But what exactly is a business strategy? Simply put, a business strategy is a plan of action on how a business

Looking for Where to Learn Sales and Marketing?

  In the competitive business world, having a solid grasp of sales and marketing can set you apart and help you stay ahead. Whether you’re just starting as an entrepreneur, a seasoned business professional, or a marketing professional, mastering these

QuickGo Ride: Your Trusted Driver Service for Every Need

  A few years back, I found myself in a bit of a pickle. I needed to run an urgent errand to another city, but I couldn’t find any vehicle heading that way. Back then, I lived with my Uncle

The SME Mall: The One-Stop Solution for Businesses

  Finding reliable and comprehensive support services can be an overwhelming task for entrepreneurs and business owners. The stress of searching for a web designer, brand manager, accountant, and other essential service providers can be a daunting one. To help

10 Fun Ways to Teach Children About Business

  As parents, beyond sending your children to school, and providing for their nutrition and other upkeep, you also have a responsibility to ensure that your children turn out well-developed and equipped to handle issues responsibly. Teach children about business.

When a T-Shirt Becomes More Than Style: How to Inspire with Manifest Apparel

  T-shirts have evolved beyond just being a simple piece of clothing. Today, they’re powerful tools for expression, carrying messages, and inspiring the wearer and everyone who sees them. For example, Manifest Apparel. From sharing your personality to boosting your

Importance of Business Ethics in Nigeria

  In today’s competitive business landscape, especially in Nigeria, adhering to strong business ethics is more important than ever. Business ethics, which refers to the principles and standards that guide behaviours in the world of business, is essential for building

7 Home-Based Business Ideas as a Nigerian

  Starting a home-based business is viable for many Nigerians seeking financial independence and flexibility. The desire to be one’s boss and the opportunity to turn a passion into a profitable venture are compelling reasons. However, deciding which business to

How to Develop a Successful Business Idea

  Developing a successful business idea is a crucial first step for any aspiring entrepreneur. Nigeria’s vibrancy and diverse economic landscape present numerous opportunities to launch your business. However, turning an idea into a thriving business requires careful planning, market

Building Consumer Networks in Africa: What Wave5 Wireless is Doing

  Wave5 Wireless, a tech company in Nigeria, wants to accelerate the hyper-connection of consumer clusters in Sub-Saharan Africa, re-imagining how services are created, provided, distributed, and monetized. At the heart of their vision lies a belief in the future

How to Pitch Your Business Idea to Investors

  Pitching your business idea to investors is crucial in turning your entrepreneurial dream into reality. A successful pitch can secure the funding you need to start or grow your business. However, pitching can be daunting, especially if you are

How to Identify and Seize Business Opportunities

  Identifying and seizing business opportunities is necessary for success in the business world. Whether you’re an entrepreneur starting a new venture or an established business looking to expand, recognizing opportunities and acting on them can make a significant difference.

The Role of Content Marketing in Brand Building

  Content marketing has become a great tool for businesses to build their brands. By creating and sharing valuable content, companies can attract and engage their target audience, build trust, and establish their brand’s identity. In this article, we will

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