BUSINESS

How to Market Your Business Effectively Using X (Formerly Twitter)

  You’ve got a business and want to get the word out, right? Maybe you’ve heard about X (formerly Twitter) and how people use it to grow their brand. But how exactly do you do that? Don’t worry, it’s simpler

How to Build a Business Plan That Attracts Investors

  Building a business plan that grabs the attention of investors is a crucial step in turning your idea into a successful business. Think of your business plan as a detailed map showing where your business is headed and how

The Benefits of Outsourcing for Small Businesses

  Running a small business comes with its fair share of challenges. From managing finances to handling customer service, the to-do list can seem endless. This is where outsourcing can be a game-changer for small businesses. Outsourcing involves hiring outside

Branding and Marketing: What Sets Them Apart and Why It Matters

  If you’ve ever felt confused about the difference between branding and marketing you’re not alone. These two terms are often used interchangeably but they refer to different aspects of your business. Understanding the distinction between them is important because

How to Build and Maintain Business Relationships

  Building and maintaining strong business relationships is one of the most important aspects of running a successful business. Whether you’re just starting or you’ve been in business for years, the connections you make with clients, customers, and partners can

Scaling Up: When to Take Your Startup to the Next Level

  Starting a business is an exciting journey, but there comes a point when you start thinking about the next big step—scaling up. Scaling up your startup is about growing your business, expanding your reach, and increasing your profits. But

3 Most Important Relationships for Entrepreneurs

  Starting and running a business can often feel like climbing Mount Everest. You might have the drive, ideas, and skills, but without the most important relationships for entrepreneurs, progress can be slow and filled with challenges. Read more about

How Much Does Customer Acquisition Cost?

  As an entrepreneur with a business running and customers coming in regularly, how knowledgeable are you on the cost of acquiring one customer in your business? This knowledge is what we refer to as Customer Acquisition Cost (CAC) and

Basics of Sales Funnel and Its Importance To Your Marketing

  You may have probably heard the term ‘sales funnel’ and may have wondered what it meant. Or you may have even tried asking and gotten more confused from the way it was explained to you. Well, you are not

10 Important Business Records You Need to Keep as An Entrepreneur

  One of the important contributors to your success as an entrepreneur is your ability to maintain organized business records. Maintaining records is critical to your legal compliance beyond contributing to your success. It does not matter the level at

Buyer Persona: What It Is and How to Create One

  One of the important knowledge areas you need as a business person in today’s market is the knowledge and understanding of your customers. These are key to driving successful marketing and sales strategies that can help you stay ahead

Customer Journey Mapping: What It Is and How to Create One

  As an entrepreneur in today’s highly competitive business world, understanding your customers’ experiences with your brand is highly important to the success of your business. One important tool that can help you in this regard is customer journey mapping.

Cocoa Production in Nigeria

Cocoa production is a big deal for Nigeria’s economy. It’s the country’s top agricultural export and plays a crucial role in its trade. Right now, Nigeria is the fourth largest producer of cocoa in the world, behind Ivory Coast, Indonesia,

How to Go the Extra Mile and Achieve Excellence in Your Business

  Want to make your business stand out and succeed? It’s all about going the extra mile and doing excellent work. In this article, I share a simple guide to help you achieve excellence in your business. Read more about

How to Start a Home Cooking Service in Nigeria

  Do you have a knack for whipping up delicious homemade meals? Perhaps your friends and family rave about your cooking and encourage you to share it with others. If so, starting a home cooking service could be the perfect

Top Augmented Reality Companies and Startups in Nigeria

  Augmented Reality (AR) is gaining significant traction in Nigeria, with various companies and startups leading the charge. These innovative businesses leverage AR technology to create immersive experiences across different sectors, including education, entertainment, healthcare, and marketing. Read more about

Latest stories

BUSINESS

Featured Events

Discover upcoming events and opportunities across Nigeria.

More stories on

BUSINESS

Most Popular

Previous
Next
Previous
Next

Most Popular

Previous
Next