BUSINESS

The Tipping Point: 3 Types of People That Can Cause a Big Difference in Your Business

The Tipping Point, Malcolm Gladwell’s book on “How Little Things Can Make a Big Difference” has a lot to say on what brings about significant changes in a society’s education, health, business and general lifestyle. Of great interest is how

Business Profile: Spice Rack

Spice Rack was established in February 2016 and offers a variety of continental and local catering services. The outfit is managed by Ademola Olajide, a recent graduate of the Institute of Culinary Education, New York. He also holds an MA.

These Four Things Will Determine the Volume of Sales Your Business Will Make

How do you make sales in business? Often, it’s this question that motivates businesses to rebrand their products, forces entrepreneurs to reinvent their ventures, and causes many businesses to change their strategies. Whether your business is in need of a

The Five Most Valuable Bank Brands In Nigeria

The Financial Times’ Banker Magazine and Brand Finance have published their list of the world’s 500 most valuable bank brands for 2017. The report puts a value on, and ranks bank’s trademark and associated intellectual property- that is, their brand

The 6th Connect Nigeria E-Business Fair Promises to be the Biggest Yet

On the 18th of February 2017, Connect Nigeria will be hosting the E-Business Fair, an annual business and exhibition conference that focuses on growing micro, small and medium-sized enterprises in Nigeria. Since its inception, the E-Business Fair has seen thousands

28th Enugu International Trade Fair to Hold from March 31 to April 10, 2017

The Enugu Chamber of Commerce, Industry, Mines and Agriculture (ECCIMA) has announced that the 28th edition of the Enugu International Trade Fair will take place from March 31st to April 10th, 2017. The President of the ECCIMA, Ugochukwu Chime, disclosed

Six Steps to Building Your Personal Brand

You’re already a brand. Existence thrusts us into life’s varying scenarios and situations, expecting (and maybe exacting) reactions from us. Meanwhile, the world watches our reactions to these situations and builds a picture of what to expect from us when

Meet the Boss: Damilola Teidi, GoMyWay Africa

Damilola Teidi is the CEO/Co-Founder of GoMyWay Africa, Nigeria’s leading ridesharing service connecting travellers with private car owners who have spare seats to share. Armed with a Bachelor’s degree in Information Technology from Eastern Mediterranean University, Northern Cyprus and a

7 Questions to Ask Yourself Before You Start Your Small Business

If you’re considering starting a small business this year, you are not alone. More and more Nigerians are taking that step, some becoming full-time entrepreneurs and others starting their business as a side hustle. Whichever route you’re taking, it’s absolutely

The SeedForty Initiative: Funding and Mentorship For Microenterprises In 2017

Co-Creation Hub CEO Bosun Tijani has come up with an initiative to help microenterprises get the mentorship and funding they need to scale up. He plans to spearhead an effort to discover and support “extremely unlikely entrepreneurs”, the host that

Business Profile: House of Specuit

It doesn’t suffice to be just excited about setting up your own brand. As a first step on the path to business success, businesses would benefit greatly from developing bespoke concepts and plans that distinguish them from other brands within

Meet the Boss: Ijomah Venn Oputa, Fabricsphere.com

Fabriscphere.com is an online fabric store providing a new shopping experience for fabrics, prints and textile lovers around Nigeria. Founder/CEO Ijomah Venn Oputa, a petroleum engineering graduate of the University of Lagos, talks to Connect Nigeria about the joys of

Federal Government Introduces MSME Clinics to Proffer Solutions to Business Challenges

The Federal Government on Tuesday launched the MSME Clinics, a project designed to help tackle the challenges faced by micro, small and medium enterprises (MSMEs) in Nigeria. Vice President, Professor Yemi Osinbajo, who spoke at the inauguration of the program

Meet the Boss: Chidiadi Madumere, Black Purist Media

Chidiadi Madumere is the MD/CEO of Black Purist Media Ltd, a fast growing integrated communications agency in Nigeria. She started her career with EbonyLife TV as the Head Writer for Season 3 of the Naija Diamonds documentary series before moving

5 Steps to Starting Your Digital Marketing Business

Digital marketing refers to the marketing of products and services using digital media. The internet is a major field for digital marketing, but it also encompasses other means, including mobile SMS and display advertising. Products are promoted using various forms

The Multi-talented Dilemma

I remember my popular friend in secondary school, Ajibola. She was multi-talented personified. She could twerk even before the twerk was invented. She could sing like an opera singer and she was good at sports! It just didn’t seem fair

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