BUSINESS

Understanding The Concept Of Open Strategy In Business

  There are basically two strategies to adopt in any business organization. They are; the Closed Strategy and the Open Strategy. Traditionally, research and development were an in-house closed strategy that was adopted by business organizations to facilitate innovation and

Tips For Successful Social Media Marketing For Your Business

  If you’re looking to brush up on your social media marketing strategy for more productive sales, then thank heavens you stumbled upon this article. With the rate at which the world is advancing in digital technology and becoming a

Simple Ways To Diversify Your Income In 2022

  Financial independence, most times, is not about how much you have, but how frequent the money comes to you. You have to realize that the more frequent the income, the faster you are able to solve your money problems.

7 Tips To Boost Your Business Organic Reach Online

  Organic reach on social media platforms is so important for your business, because it reiterates the fact that your business serves real people. Your business is not about the vain metrics, it is about making a profit, and money

Top 4 Digital Marketing Strategies For SMEs in Nigeria In 2022

  Digital marketing is a buzzword in today’s business world. It is considered an integral part of doing business in today’s world. Digital marketing simply means all types of marketing done through digital platforms. Read more about Business To stand

How Businesses Can Increase Website Traffic Using 3 Crucial Components

  Have you ever searched for a product on the internet, or you searched for a topic, and a series of site tabs appeared on the first page of your screen? The secret behind these sites appearing at the top

How To Transform Your Talent Into A Money-Making Business

  Never do for free what you can do for a fee. The truth is that we are all gifted with one talent or another. These talents that are embedded in us are those things we can do easily when

Top 4 Common Challenges For Small Business Owners And Recommendations

  Nigeria is the biggest market in Africa, with a population of over 200 million people. With this population, Nigeria is a viable place to do business. However, business experts and investors have claimed that the business climate in Nigeria

Video Of The Week: This Nigerian Billionaire Spends His Day Building Homes For Nigerians

  The journey to wealth requires lots of hard work, sleepless nights, and a willingness to show up every day. Unfortunately, this is easy to forget thanks to the distractions that arise from social media and an underestimation of what

How To Measure Future Business Success With These 5 Indicators

  When starting a business, it is important that at the beginning, the founder acclimatizes him/herself with the possibility of future success. Successful companies project their success by setting clear goals and devising strategies on how to achieve them. Read

3 Crucial Questions Nigerian Startups Should Be Asking Investors Outside Financial Backing

  We are in the midst of an investment boom, globally and locally. Every day, there is breaking news after another about Nigerian startups receiving investors backing – that is capital. According to Crunchbase, a whopping $288 billion has been

6 Beneficial Market Insights For New SMEs In Nigeria

  As a new SME, it is very unwise to enter the Nigerian market without gaining insights into the terrain. Many businesses fail because they fail to gain insight into the country’s business terrain. Many people enter the Nigerian market

How To Manage Conflicts Between Employees

Is it really possible for us to work in a conflict-free environment? From all we know, there is always going to be someone spilling coffee on another person’s report stat, or not coming in early to get the job

How To Make A Nigerian Brand Go Global

Picture this: You have built a tremendous idea into a brand. It is well furnished and progressive; your locals are happy to purchase your products and there’s nothing left in the way of your expansion. It is time to

Why Large Scale Businesses Need SMEs To Thrive

SMEs and Large Scale businesses are both great contributors to the economic growth of Nigeria, and have both always worked together. There are now more integrated forms of collaborations between both large and small firms, even the largest of

SME Development And How It Affects Youth Empowerment In Nigeria

  Businesses that have their asset base, revenues, or their number of employees fall below a certain figure are referred to as Small and Medium-sized Enterprises. This figure usually varies from country to country due to the country’s economic structure.

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