BUSINESS

How to Set Profitable Prices for Your Services As a Freelancer

  Freelancing can be an exciting and rewarding career, but pricing is one of the biggest struggles most freelancers face. Set your price too low, and you undervalue your work; set it too high, and you risk losing clients. The

How to Recover from a Business Failure and Start Again

  No one starts a business expecting it to fail, but the truth is, many businesses don’t survive long. Available statistics show that about 80% of Nigerian SMEs fail within the first five years. Reasons for this failure include poor

How to Overcome the Fear of Starting a Business

  One of the common fears people have is starting a business. This is because starting a business can feel like going swimming in the River Niger. When you approach it, you suddenly become unsure if you should dive in.

How to Attract More Customers to Your Business Without Spending on Ads

  One of the challenges that small business owners face is managing their limited resources to ensure they stay afloat and profitable at the same time. Big brand businesses have the budgets to spend on ads and attract more customers

Why Most Nigerian Startups Fail and How to Succeed Instead

  Starting a business is both exciting and scary. It’s exciting because it gives you a form of bragging rights, but the harsh reality is that most startups don’t survive beyond the first few years, and that’s why it is

Startup Advice from 10 of Nigeria’s Leading Entrepreneurs and Investors

  Building a business in Nigeria is no walk in the park. There may be opportunities for growth and making a positive impact, but even the most enterprising individuals struggle to take advantage of them. The economic terrain is fraught

Top 7 Female Venture Capitalists Investing in Nigerian Startups

  In Nigeria, there’s been some effort to encourage greater female participation in tech. However, underrepresentation remains a challenge in the industry. Female founders only received 2% of funding for African startups in 2024. Many observers believe that if we

6 Trends that will Shape the Future of Marketing in Nigeria

  Marketing is changing fast. New technologies are steering planning and execution in interesting directions. The consumer population is atomizing and demanding greater regard for the individual. Information overload and shortening attention spans are throwing age-old rule books out the

The Power of Community: How Small Businesses Can Win with Collaboration

  Most businesses are so preoccupied with fending off competitors that they neglect the power of partnerships. But there’s evidence that working with people or other organizations with which you have shared an interest could benefit you. Here, we’ll take

10 AI Business Ideas for Aspiring Nigerian Entrepreneurs

  Some say that Artificial Intelligence will transform humanity like no other technological invention before it has ever done. Others think it’s not as big a deal as its promoters assume. Whatever your position on the matter, one thing is

Beyond Limits: 10 Nigerian Women in Business

  This month, the world marks International Women’s Month. Discussions and debates will be had about the current state of the fight for gender equality. Amid these conversations, things will be said of the many accomplishments of Nigerian women in

Building a Recession-Proof Business: Lessons from Companies that Thrive in Crisis

  Running a business is hard even in the best of times. When the economy stagnates or shrinks, that task becomes more difficult. In such periods, demand generally falls, and revenues decline along with them. Many companies struggle to stay

How Smart Businesses are Using AI to Drive Sales and Customer Engagement

  A growing number of businesses across sectors are using AI to drive sales and customer engagement. They are succeeding at this because the technology can be effectively deployed across several aspects of commercial and industrial operations. An important part

Creating Emotional Connections with Customers

  Small businesses don’t have the huge budgets that larger corporations can invest in building a brand, running marketing campaigns, or managing customer relationships. They have to make do with limited resources. If small businesses want to achieve the greatest

Top 10 Faith-Based Nigerian Businesswomen and Leaders

  People who take their faith seriously will let it inspire them. This is true for faith-based Nigerian businesswomen and leaders, many of whom say that their relationship with God has propelled their exploits. Read more about Business In a

How to Grow Your Business with Targeted Marketing Strategies

  Businesses want to get the most out of every investment they make. That includes resources poured into procuring equipment, developing products, and training staff. It’s also true for marketing spend. You’ll need to adopt targeted marketing strategies to reap

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