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  Getting employee loyalty these days seem difficult. However, employee loyalty is pivotal to long-term success in any business. The benefits of retaining loyal talents within your workforce will increase productivity, huge turnovers, stable cash flow, efficiency, and amazing customer service.
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The world’s leading organisations see it as cost-effective retaining talents or earning employee loyalty for a long period. Nonetheless, these days, a whole lot of employees are leaving their jobs in search of new positions or starting their startups. Employers worry over the increasing exit of talents from their companies, especially between 2020 and 2021. Inspiring loyalty is a tough nut to crack. However, with the right steps, you can inspire employee loyalty. In this article, we shall see how to gain employee loyalty in eight proven steps.
  1. Inspire Confidence In Leadership

Employees are ready to entrust their loyalty to confident leadership. In a study organized by various business experts in the United States, the most successful companies sustain and retain their talents for long as a result of inspiring leadership. As a seasoned business expert, experience has shown that talented employees tend to work with companies for a long because the CEO inspires them through thoughtful leadership. Cold and inhuman leadership causes employees not to offer loyalty and tend to make them leave within a short time. Leadership confidence is contagious and it flows downwards. Therefore, the best way to get employee loyalty is to be at your best.
  1. Create An Accommodating Company Culture

Employees stay where workplace interaction is lively, engaging, motivating, self-improving, and generally accommodating. Company culture is all about personal interaction between management and employees, and personal interactions among employees. When the workplace is toxic, whether the toxicity is from the employers and coworkers, this discourages employee loyalty. Therefore as a business leader, you must weed out workplace toxicity and institute a culture that encourages team spirit and effective communication among coworkers and between employers and employees.
  1. Let The Management Have A Human Face

Organizations whose management has no human face can not get employee loyalty. Having human-faced management is when there are employee supervision, occasional meetings with employees, and observation of what goes around the workspace. When an organisation’s management has a human face, it can understand which employees are giving their best and those that are not to reward and sanction accordingly.
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  1. Empower And Engage Independent Thinking And Actions

Companies that encourage employees to think and act independently and use their discretion occasionally retain loyal employees, especially the talented ones. If you want to sustain employee loyalty give room for an independent mindset. Always empower and engage talents who want to utilize and achieve their full potentials. Learn to delegate and avoid micromanaging.
  1. Encourage Intrapreneurship

What is intrapreneurship? Intrapreneurship is acting like an entrepreneur within an established company. It’s creating a new business or venture within an organization. Sometimes that business becomes a new section, or department, or even a subsidiary spinoff. When such a thing exists, talents are always motivated to stay and offer their loyalty to the company. Companies like Google have used this to boost their net income and have over the past decades remained the best place to work. However, when there is an intrapreneur, he should not be left alone but should be supported, supervised and encouraged. This act can create loyalty among talented employees.
  1. Equip Employees

Equipping employees have to do with both empowering and training them and providing them with state-of-the-art facilities to work with. Under-equipped or un-equipped, employees often fall into the trap of frustrations with challenging workloads which can cause them to quit. In the face of industrial changes, empowering employees with new skill sets to tackle new challenges can give them every reason to remain loyal to you.
  1. Create A Competitive Reward System

The best companies with loyal employees create a reward system that celebrates hard work and ingenuity. Rewarding and appreciating employees who put up good performance such as closing a major sale, punctuality, unravelling twisted situations, regaining lost customers and even act of sincerity can motivate employees to stay put.
  1. Create An Effective Conflict Avoidance And Management System

Occasional conflicts in the workplace and its poor management is some of the reasons employees rarely get loyal. When there is perceived favouritism, nepotism, tribalism, and so on, there is every possibility of bad blood among coworkers. Therefore, when employees trust the judgement of the company’s conflict management system, they tend to give their all to the company knowing well that their rights are protected. Therefore, it is expedient that your company have its rule book and constitution. Featured Image Source: Recruiting Times
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This article was first published on 4th November 2021


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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