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Emojis are ideograms used in electronic communication that symbolize an idea in a single, simple image. While emojis come in many varieties, the most commonly used and recognized are the ones that resemble faces and express different emotions. That is, they are simple images that depict faces ideal in expressing various effective responses. With the widespread of technological advancement, they complement the use of verbal expressions of thoughts. Humans develop the ability to recognize emotions in the self and in others’ facial expressions before they are able to articulate these emotions. A lot of people learn facial expressions first before verbal communicating. Our mothers made use of their winks, frowns to depict displeasure, hence a number of people easily relate to the use of emoji. In the human relationship, emojis are fast becoming popular in social interactions. Most people express their feelings while chatting, skyping and many others. Emoji seems to be breaking language barriers and other communication problems. Most people make use of lesser cognitive ability in understanding emojis than they would have used in a normal verbal conversation. The ability to express one’s thoughts have failed many before now. The problem however in Nigeria, is that the excessive use of emoji has slightly replaced verbal or written communication, making communication unbearable. According to Psychology Today, Emojis are not labelled so their identity is up to the users, as it helps bring tone and clarity to our communication. They help lighten the mood, communicate when words fail, find an easier way for self-expression, to soften a blow. People think that brands that make use of emojis and emoticons are fun and relatable. Whether you believe it or not emojis are here to stay. Using them in your brand’s marketing can spice up your notifications, emails and newsletters. To understand more on Emojis you can patiently watch the Emoji movie showing soon at the cinema’s by Tony Leonids, about Gene, a multi-expression emoji on a journey to be a normal emoji.

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This article was first published on 16th August 2017


Adepeju Adenuga is a writer (considering where you are reading this, makes perfect sense). She holds a Masters Degree in Literature in English from the University of Lagos.

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