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The platform known as TikTok has over a billion monthly active users, and this has made it one of the famous global social media platforms. A huge percent of the users are mostly young people, with brands and businesses rushing to register on the platform in order to reach the demography. These brands have found out that the best way to boost their visibility on the platform is through the use of TikTok hashtags. In this article, we will explain what TikTok hashtags are and how you can leverage them for your own benefit.


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So, What Exactly Are TikTok Hashtags?

TikTok hashtags are helpful when uploading video content on the platform because they help to categorize these videos so users can find them easily.

Just like on Instagram and Twitter, hashtags serve the same purpose on TikTok. A certain hashtag that is added to a video will increase its chances to be discovered when someone searches for the hashtag. This way, the user can join in on any trending or relevant conversations.

Benefits Of Using Hashtags In Your TikTok Strategy

You will gain a lot when you decide to use hashtags in your TikTok strategy. There is a lot to benefit from the use of hashtags and these include:

Hashtags increase visibility: Using a hashtag in your video will get your content in front of users who are not following your brand.

Surely, hashtags will boost your brand’s engagement: What else accompanies increased visibility? I will tell you; a high engagement rate. When people are attracted to your content, they will likely comment on it or leave a like.


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Hashtags help you create a community: Your audience will be encouraged to use your own brand-specific hashtags and they will stay loyal to you.

Hashtags will help you discover great TikTok content ideas: You will be able to find out what interests your audience and think about creating content around it.

Hashtags will connect you to relevant influencers: You will get to discover TikTok influencers who make contents that are relevant to your brand-specific hashtags and you can partner with them afterwards.

With hashtags, you will be abreast of trends: You can use TikTok trends for your own benefit by capitalizing on the right ones at the right time to boost visibility and engagement.

How To Create Brand-Specific Hashtags On TikTok

If you are thinking of creating TikTok hashtags for your brand, then you should follow these tips to ensure that you create the best hashtags:

  • Align your hashtags with your social media campaign or content.
  • Desist from creating and using too many hashtags that may end up confusing viewers. Instead, create one or two hashtags that are memorable and easy to use.
  • Use simple and unforgettable hashtags that are easy to spell.

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Tips On What Hashtags To Use On TikTok

  • You should use your brand-specific hashtags together with popular/trending ones. This way, you can gain popularity using your own created hashtag and at the same time, you can improve your visibility in the trending or popular hashtag.
  • Endeavour to always research for the trendy hashtags that is quite popular at the given time.
  • Pay attention to your caption character count. Keep it short and concise to allow space for your hashtags.
  • Have a defined number ofhashtags to use. It us advisable to use 3-5 hashtags so you can be able to write a descriptive caption.
  • Start up a TikTok challenge or competition to boost your branded hashtags.
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This article was first published on 18th April 2022

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.


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