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  Gaining positive online reviews is a sure way to keep already existing customers and attract new ones. No wonder companies thrive on requesting that these reviews be sent in. Customers leave feedback on your website, Google play store, or social media pages. No matter what platform it is, positive reviews say a lot about your business. In fact, with more positive reviews, you are sure to spend less on advertising. 
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These loyal customers act as catalysts for others to join your train. Aside from business, positive reviews about an individual will make people want to associate with them, whereas negative reviews put people off. It is the same with your business. In this article, we are all about finding ways to increase positive reviews on products and services, to help you drive more traffic. 

  • Make it easy 

Most times, customers don’t even leave any reviews at all because they see it as a herculean task. You can simplify the process for them. This can be done by sending them direct links to their emails asking for their feedback. You can also set your website to request instant reviews once a purchase is made. Periodically reach out to your customers and request these reviews, because, on their own, they will be less likely to go for it. 

  • Maintain a positive social media presence 

This point cannot be over-emphasized. It is important that you constantly engage on social media. This engagement can be with your customers, followers or other accounts, especially similar ones.
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Answer relevant questions and provide relevant solutions to the needs of people in those spaces. Respond to comments on your page. This makes prospects regard you as being intentional about maintaining positive relationships with your customers. Have a positive outlook and manage criticism properly.

  • Follow up 

This extends to more personal messages. More than email links and prompts as discussed in the first point, you can take it a step further to follow up personally via phone calls and text messages. Call your customers up and ask how they perceive your products or services. If positive, these reviews can give you user-generated content which you can broadcast across your digital platforms. 

  • Give incentives 

Depending on how you see this, it could serve as a subtle bribe to convince them to rate your products.
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You could have little incentives like providing discounts and coupons to customers that leave reviews. Everyone likes some sort of bonus or the other. So, jump on this opportunity to get what you want. 

  • Provide excellent customer service 

Companies thrive with great customer service. You are in the business for the sake of your customers. You can’t afford to be mediocre about the services you render to them. Sometimes, your product or service might not be excellent in the grand scheme of things, but your customer service can keep them coming back for more.  Respond professionally to their complaints and concerns. Always follow up with emails and personalized calls and messages. These should get you started on acquiring positive reviews for your business. Good luck! Featured Image Source: THINK NATIVE BLOG
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This article was first published on 20th October 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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