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Twitter has just announced that it’s teaming up with Google’s DoubleClick platform to improve the way it measures advertising performance. The move is designed to please direct response marketers who are using Twitter and persuade them that its ads are effective. As part of the deal, Twitter will also make its ad inventory available through DoubleClick Bid Manager, so clients can do all their buying in one place. The company has also acquired TellApart, a marketing tech company that specializes in giving retailers and advertisers cross-device re-targeting options through dynamic product ads and email marketing.       About the Writer: Osakwe Richard is an avid follower of tech news and developments around the globe and a Scrabble aficionado.

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This article was first published on 13th May 2015

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