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  Marketing is the bedrock of business sales. A good marketing strategy will yield bumper sales. Marketing a FinTech solution is all too different from other business ventures. It requires unique marketing strategies. In our previous articles, we looked at six FinTech strategies that you should apply in 2022 if you want to stay ahead of your competitors. In this article, I discuss 3 strategies that can help any FinTech company make sales and stay ahead of competitors.
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1. Be Smart With Ad Campaigns FinTech marketing requires smart campaigns which mean social media like Facebook, YouTube and Google are the ideal platforms to run your ads. Have you visited a YouTube channel and you were interrupted by an ad? The idea behind smart marketing ads is that FinTechs ought to market their solutions to their target audience. Since using traditional media is encouraged, using social media ads is pivotal and crucial to attaining your marketing goals. There are ways to go about this.
  • Set up Google and social ad campaigns with sensible budgets, demographics, interests, keywords, images, and call to action. 
  • Use optimisation strategy which means amplifying keywords and phrases. Everything can be optimized with a couple of clicks of a button. 
2. Get Influencers To Influence In 2022, influencer marketing is the big deal. Most iconic companies indulge in influencer marketing, and FinTechs must not be left out. It is quite unfortunate that most financial services fail to tap into the rich resources of influencer marketing. The big truth is that influencers are extraordinary in that they already have the attention and the fanbase that companies so desperately need to expose their products or services. Influencers are major promoters of brands. With countless celebrities and content creators available on YouTube, Tiktok, Twitter, Instagram and Facebook with millions of viewers available – it’s a great strategy that instantly generates awareness of the product.
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Our advice is simple: 
  • Carefully select influencers that suit the FinTech marketing strategy that you’re trying to adopt, with those who accurately reflect the image you want to portray. Most influencers operate with lifestyle in mind, so look for those with a lifestyle that occurs simultaneously with what the brand is trying to promote.
  • Most brands get carried away by big names in the influencer industry. However, there’s another group of influencers you should not shy away from. They’re called micro-influencers, aka influencers with 100 to 500,000 followers. This is a good place to get influencers at an affordable price.
3. Video Is Forever Unequaled In 2022, video content is superb and the best way to win in your FinTech marketing approach. The power of video is that it carries so many emotions and can connect with your audience on a deeper level. With videos, you can do a short skit where you can promote your product. With videos, whether on TikTok, YouTube, Instagram or Facebook, you can deliver educational talks where you can promote your product. The motion picture is one of the best forms of content where the focus of the consumer is fully directed and concentrated on the media in front of them. And that’s a very powerful marketing tool. Therefore, how do you go about this?
  • Create video content with your product. Demonstrate how it works, and what it’s good for by creating short YouTube-based advertisements. 
  • In creating videos, ensure that they display fantastic ideas, and it has a way to draw attention to your product, culture and value.
  • If you wish, you can also build on the previous strategy and work with video-based influencers that operate in your field.  
Featured image source: Fintech B2B Marketing
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This article was first published on 19th March 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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