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  To become an author is no small feat. You have to cross a myriad of self-doubts and establish yourself as an authority in a field to confidently write and publish a book. But thankfully, in recent times, with the availability and easy access to the internet, there has been an upsurge of authors and quality resources online.
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You probably have thought about becoming an author and desire to have your name slammed on a book. Here is how to get you there:
  1. Your area of knowledge and expertise: A book establishes you as an authority before your audience. To be known for the right reasons, it is advisable that you write on a subject that you have gained knowledge and experience about. It is very easy to start and complete a book when you have sufficient knowledge about the subject matter.
  2. Your target audience: Since the book will be published online, you have to ensure that you have the right audience for the subject matter that you are writing about. If you do not have an audience for your book yet, it is time to build one. You do not find an audience for your book, you build and nurture one before your book comes.
  3. Your goal: Writing and publishing a book is a means to an end. What is your end goal? Your goal is what determines how you package and market your book. Before you publish online, think about the specific objective you want your book to achieve. Would you like your book to be a means of passive income? Would you like to gain entry into a market or niche with your book as the ticket? Would you like to introduce innovation or disrupt an existing idea about a phenomenon with your book? Think clearly about this and choose what specifically aligns with you.

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  1. Marketing strategy: Identify how you want to get your book into the hands of people who need to read it. It is one thing to write a book, and another to get people interested enough in it to read it. You need to identify the best ways to present your book so it appeals to the audience, otherwise, the aim is defeated. You can employ the services of a marketer or publishing house that offers marketing services. But still, you must be the first and strongest marketing voice for your book. Look out for opportunities to talk and present your book to people. If you can get people to buy into you, they will eventually buy into your book.
  2. Develop a launch plan: A launch plan is how you introduce your book to the world. A failed launch can irreversibly reduce your confidence in your creation and affect the overall outlook of your product. Launching is a very important part of the book creation process. Launching is all about creating anticipation and leveraging on the hype to introduce and sell the book to your audience. Launch plans could include social media campaigns, advertisements, freebies, and anything related just so you can get more people talking about and reading your book. The best launch plans must have alternate plans so that it is failproof. You must also ensure that you leave no stone unturned when developing your launch plan. This is important because a launch most times is when and where you make the most sales of your book in mass and quantity. Get your launch plan right, and you’ve just walked your way into book success.
There is no better time than now to get your book written and published, with multiple resources at your disposal. With these tips, you don’t just learn to be an author, you also learn to distinguish yourself from the crowd, and still carve out a name for yourself in your niche. Don’t waste any more time waiting for perfection; get your book out there! You will never know the untold potentials you have until you try. Featured Image Source: Massage Magazine
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This article was first published on 30th September 2021


Grace Christos Is a content creator with a proven track record of success in content marketing, online reputation management, sales strategy, and so much more.

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