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  Business communication is the process of sharing information between employees within and outside a company in order to achieve organizational goals and align with the core company values. It involves a constant flow of information within and outside a company.
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Businesses depend greatly on management functions like sales, planning, logistics, accounts and business development. These functions require professional communication methods. Effective business communication is essential for the success and growth of every organization, its main purpose is to improve organizational practices, keep employees informed and reduce errors. Unlike day-to-day communications, business communication is always goal-oriented. Business organizations use different communication methods. It could be a memo to employees, an advertisement for the public or an e-mail to clients. Proper communication can assist managers to complete their responsibilities associated with the job. Basic Business communication skills include:
  • Verbal communication.
  • Written communication.
  • Collaborating and working with a team for a common goal.
  • Active listening and problem-solving.
  • Networking and negotiating.

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The Effects Of Communication On Business Growth

  1. Communication acts as a source of relevant information to make tactical decisions. Good communication is a very important tool for any business owner, it helps in sealing a deal. It is essential to communicate clearly during negotiations with partners to achieve desired goals.
  2. Improves working Relationship: Effective communication can help in a good working relationship between the employers and employees, which in turn improves self-confidence and efficiency. This also can help in developing interpersonal relations leading to successful teamwork.
  3. Increases employee productivity: Employees believe that effective business communication helps their job performance. When there is effective communication in business, employees would have the vital information needed for their job.
  4. Improves inter-departmental communication: Without effective communication within the departments or sectors in an organization, productivity would be at its minimum. In order for employees to be more productive and achieve a common goal, there is a need for a free flow of communication among various departments, they need to be able to communicate and collaborate easily.
  5. Increases employee encouragement: When employers know how to communicate with their employees, effectively, it becomes easier for employers to encourage and motivate employees.
  6. Improves customer satisfaction and retention: Effective business communication also means improved customer satisfaction. If there is poor communication within an organization, employees won’t have the necessary information they need and the customers will sense it through the low employee morale because an employee’s attitude has a significant impact on customer satisfaction.
It can be very well acknowledged that for any organization or business to be successful, it is pertinent to have proper communication channels across the relevant sectors or departments( internally with employees or externally with clients). Featured Image Source: Authors Unite
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This article was first published on 22nd October 2021


Grace Christos Is a content creator with a proven track record of success in content marketing, online reputation management, sales strategy, and so much more.

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