5 Innovative Product Development Strategies for SMEs
In today’s dynamic business landscape, Small and Medium-sized Enterprises (SMEs) face unique challenges in product development. These challenges include limited resources, fierce competition, and the need to stay ahead of rapidly changing consumer demands. To thrive in such an environment, SMEs must adopt innovative product development strategies. In this article, we will explore five […]
4 Compelling Marketing Ads That Drive Action
Imagine an advertising landscape where every message is a call to action, a symphony of creativity that resonates deeply with audiences and compels them to take that crucial step forward. In marketing, creativity is the secret sauce that transforms passive viewers into engaged customers. In this narrative, we’ll explore four ingenious marketing ads that […]
How to Tell if There Is a Market for Your Product
You have an idea for a product, and you think it’ll be an absolute hit. You’re already dreaming of orders coming in, the said item flying off your shelves, and profit piling up. How about taking a couple of steps back from imagining, and actually weighing your chances at succeeding with this thing—objectively? Read […]
6 Steps to Market Your Product or Service Through Webinars
A webinar—short for web seminar – is an online session hosted by an individual or organization, and attended by several persons. Webinar facilitators use the event to share and expound upon specialized information, train participants, conduct product demos, and showcase their expertise. Read more about Business As a business owner, you can organize webinars […]
How To Set Up a Product Distribution Network
A business that does not have a solid distribution network is built on very weak soil. Of what use will it be to have the best product, best packaging and the best team without having a distribution network that sells this product? Many businesses make waves, not because they have the best product or offer the best […]
5 Channels For Founders to Measure the Impact of Their Value Proposition
It is one thing to build a product, it is another to evaluate the value proposition of your product. It is very important to assess the strength or success of your value proposition because most founders often fall into illusions of the grandiose order, believing that their product has all it takes to appeal […]
Getting Ready For Your Product Launch
Research by Harvard Business School states that 30,000 new products are launched every single year, but only 5% of them get to succeed. Isn’t this disheartening? This means that it is not just about creating a product and letting people know about it, there is a need to infiltrate the market the right way and […]
Developing A Startup Product That Succeeds In The Marketplace
Developing the right startup product that customers love is the hallmark of your business success. Take, for example, you developed software that helps B2Bs achieve peak performance in their accounting, the possibility of them repeatedly using your product is high. Read more about Business You must be very deliberate when developing and designing your […]
How To Create A Product That Will Sell Repeatedly
Selling is an art. But you don’t just take a product to the market and expect it to sell. You might cry premium tears because you can hit a bad sale altogether. Many entrepreneurs make the mistake of jumping into the marketplace based on assumption that people will buy their products. Products in more than […]
How To Engage In Effective Product Development
The development of a product is very important. There is a life cycle to product development and this is, BIRTH/INTRODUCTION STAGE=> GROWTH STAGE=> MATURITY STAGE=> DECLINE STAGE Birth/Introduction Stage This is the stage of idea generation or birthing a new concept. In this stage, the product is at two levels; idea level and introduction […]
4 Irresistible Sales Pitches That Can Make Clients Purchase Your Product/Service
Small businesses must always sell to grow. However, most small business owners don’t know how to sell, hence they find themselves struggling to make ends meet. Selling is an art. It is also a science. It requires both storytelling techniques and psychological and emotional play on your clients. A famous salesman and author stated […]
4 Trends In Software Product Design For 2022
The COVID-19 pandemic disrupted the software product design industry for the better. It was the catalyst that led businesses to shift their focus towards becoming more digitally oriented. To adapt to the post-COVIDdigital world, the emphasis has also shifted to developing secure, scalable products that can withstand unexpected shocks. Read more about Tech Here are […]
How To Achieve Top Of Mind Awareness For Your Product
Top of Mind Awareness (TOMA) is a measure of how memorable a product or brand is. A product that’s top of mind is one that’s likely to be remembered first when an industry or niche is referred to. Read more about Business Here are a couple of examples. If you’re told to recall a noodle […]
Breaking Disruptive Innovations That Have Changed The World
Creating a unique brand in a business world that is becoming highly saturated is a very daring, yet not impossible task. Creating a formidable brand in the world of today entails more than finding and fitting into a current market. It encompasses finding a new way to penetrate and break-even, despite numerous competitors. That […]
3 Steps To Building A Lean Startup
How would you go about launching a new startup? You could take the traditional approach: survey your target market, write a business plan, register the startup, find an office location, fund the startup, build a product, and ship it to the market. Then hope that it does good numbers, and eventually arrives at break-even […]
How To Sell A Product As An NYSC Member
NYSC scheme has a plethora of marketing opportunities available for Corps members that if properly utilized, the Corps members can pass out with fully flourishing businesses that would enable them to be financially secure in the future. Many Corps members miss all the avenues presented to them and lose the opportunities. Read more about […]