Top of Mind Awareness (TOMA) is a measure of how memorable a product or brand is. A product that’s top of mind is one that’s likely to be remembered first when an industry or niche is referred to.
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Here are a couple of examples. If you’re told to recall a noodle brand, you’ll probably mention ‘Indomie’ first. And if you’re asked to list out a few seasoning cube products, you’ll likely have ‘Maggi’ near or at the top of your list.
Indomie and Maggi are products that have achieved Top of Mind Awareness in their respective niches. They are often remembered first among the myriad options—or competitors –in their spaces.
Top of Mind Awareness comes with many benefits. Brands that are recalled first and often are more sought after than others in their category. They record higher purchases and rake in greater revenues for their sellers—outcomes that every business craves.
Ways To Create Top Of Mind Awareness For Your Product
If you’re a business and you’d like to achieve Top of Mind Awareness for your product, here are some ways to make that happen.
Be Visible
If you’re going to stand a chance of being remembered by people in your target audience, you’ll need to make a deep impression on them. And the first step to doing this is becoming more visible.
You can increase your brand visibility by connecting with your market via multiple channels. Build a strong presence on social media, have a website that’s Search Engine Optimized (SEO) and collect and continually consolidate an email list.
Besides your efforts at creating traction organically, also consider advertising on the fronts we mentioned above. Periodic advertising campaigns will help to keep your brand visible to a large audience.
Deploy Consistent Branding And Messaging
Make sure that your branding and messaging is consistent so that they’ll become recognizable to their targets as time passes. Similar brand colours, taglines, messaging tone and style should be maintained across your channels. This ensures that people who repeatedly see them will know where they’re coming from and what they represent.
Define Your Unique Selling Proposition (USP)
Your Unique Selling Proposition (USP) is that which makes your brand stand out from its competitors. This could be its features, functionalities, niche, or any other relevant thing that makes it distinguishable from other products in its space.
Emphasize your USP in your brand messaging, so that your audience will learn to tell you apart from other options available in the market. Let them know why they should choose you over competing brands. Repeat this often, and it’ll stick to the minds of the people you’re trying to reach.
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Provide Value
There’s more to creating Top of Mind Awareness than just getting seen by your target audience. Offer them an effective solution to the problem they’re seeking to solve and do so with a user experience that’s memorable. When you deliver these things consistently, you’ll create a positive buzz around your brand that travels far via word of mouth.
Apart from selling a quality product, you can also provide value by sharing useful information. You can do this through your blog and newsletters, which you may share via email and link to on your social media pages. This is another way that the public can engage with your brand, and come to recognize it more readily.
Organize, Attend, Or Sponsor Events
You may organize or attend events targeted at the type of audience you’re seeking to engage. Doing this brings you closer to them, and makes it easier for you to make an impression on them.
You could also sponsor events built for people in your target market. Work with the organizers to ensure that your brand gets seen and recognized by attendees. If you build a track record of supporting such events, you’ll strengthen your brand’s visibility amongst the people you want to reach.
Follow Up Leads And Clients
By following up your leads, you give your business a chance to register more strongly in their memories. Of course, following up leads also increases the likelihood that you’ll convert them into paying customers.
But it’s just as important to remain relevant to existing clients. Ask them how satisfied they were with their last purchase from you. Send them goodwill messages when the occasion calls for it, and congratulate them on the milestones they achieve. Doing these things will keep you at the forefront of their considerations as far as your niche is concerned.
Final Words
Achieving Top of Mind Awareness for your product could be transformational for your business. Thankfully, you don’t have to be a mega-brand to do this. Follow the tips we’ve shared here, and you’ll be well on your way to registering at the top of your audience’s mind whenever they think about your industry.
Featured Image Source: Unimed Living
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[…] As a business owner, you’ll want your product to be the first thing anyone in your target market remembers when they think about brands in your niche. And you can make this happen. Our article on this topic lays out the steps you can take to establish and maintain Top of Mind Awareness for whatever it is that you sell. Read it HERE. […]