Archives Tag: Influencers
How To Market to Gen Z in Nigeria
April 19, 2022
Gen Z refers to those born between the late-1990s and early 2010s. Marketing to Gen Z requires a unique approach different from what could be used for the Millennials and the older generations. This is because Gen Z being all digital natives is tech-savvy and socially conscious. They are said to have distinct preferences … Continue reading How To Market to Gen Z in Nigeria
Mastering Micro-Influencer Partnerships on Instagram
April 19, 2022
A micro-influencer is an individual with a follower count ranging from 1,000 to 100,000 on social media platforms like Instagram. Unlike celebrities or macro-influencers, micro-influencers tend to have a more engaged and loyal audience, making them a valuable asset for brands aiming to connect authentically with potential customers. Recent studies show that micro-influencers generate … Continue reading Mastering Micro-Influencer Partnerships on Instagram
Influencer Marketing in Nigeria: Best Practices and Case Studies
April 19, 2022
Influencer marketing is a powerful strategy where brands collaborate with individuals who have significant followings on social media to promote their products or services. In Nigeria, this approach has gained tremendous traction, driven by the rise of social media and a young, tech-savvy population. Influencers in Nigeria, ranging from celebrities to niche content creators, … Continue reading Influencer Marketing in Nigeria: Best Practices and Case Studies
Top 10 Social Media Influencers Every Marketer Should Follow
April 19, 2022
Social media has transformed how brands connect with audiences, making influencers pivotal in this interactive environment. As Nigeria’s online community grows, tapping into the influence of local personalities can be an invaluable strategy for marketers aiming to engage with this vibrant market. This list of social media influencers highlights key figures whose credibility and … Continue reading Top 10 Social Media Influencers Every Marketer Should Follow
Micro-Influencers: Enhancing Your Social Media Strategy
April 19, 2022
The rise of micro-influencers marks a significant shift in online marketing strategies. These individuals, with their modest yet highly engaged followings, offer brands a unique opportunity to connect with specific audiences on a more personal and authentic level. Read more about Social Media Their ability to communicate directly and meaningfully with their followers makes … Continue reading Micro-Influencers: Enhancing Your Social Media Strategy
How To Leverage Micro-Influencers for Your Brand
April 19, 2022
Micro-influencers in marketing have transformed how brands connect with their audiences. With their modest but dedicated following, they offer brands a unique opportunity to engage with niche markets through authentic and personalized content. Read more about Social Media As traditional advertising gives way to more genuine and relatable forms of promotion, leveraging micro-influencers has … Continue reading How To Leverage Micro-Influencers for Your Brand
Top 20 Social Media Influencers of 2023
April 19, 2022
Who are the voices shaping conversations and influencing millions across Nigeria? Who are the faces breaking the internet with every post? In a nation buzzing with creativity and talent, a new breed of stars has emerged – the social media influencers. These guys are trendsetters, tastemakers, and storytellers. In this article, we unveil our top … Continue reading Top 20 Social Media Influencers of 2023
Establishing Trusted Influence in Influencer Marketing
April 19, 2022
Influencer marketing has emerged as a formidable force, transforming the way businesses connect with their target audiences. With social media platforms becoming an integral part of daily life, influencers wield significant power in shaping consumer perceptions and behaviours. While influencer marketing has matured over the years, the challenge for business owners lies in ensuring … Continue reading Establishing Trusted Influence in Influencer Marketing
By reuben-kalu
Global Church Summit: Africa’s Biggest Church Communication Summit
April 19, 2022
Church-Tech: Pastors, Ministry Leaders And Christian Business Executives To Attend Africa’s Biggest Church Communication Summit Gone are the days when Africa was the last to know about innovative and technological trends that ensure efficiency in Church communications. Read more about Opportunities With Africa’s Premier Communication, Innovation & Tech Conference, pastors, ministry leaders and Christian business … Continue reading Global Church Summit: Africa’s Biggest Church Communication Summit
5 Tips For Engaging With Influencers
April 19, 2022
Influencer marketing is one of the most popular and effective forms of marketing. No wonder businesses are taking the bull by the horn and taking the bold step. Have you noticed that in comedy skits, YouTube videos, Instagram posts, etc. influencers are promoting one product/service or the other? What does this imply? It implies that … Continue reading 5 Tips For Engaging With Influencers
How To Connect With High-Profile Business Influencers
April 19, 2022
Business in Nigeria thrives on the platform of high-profile connections. Having high-profile networks in your bag comes with a lot of perks. Little wonder, successful business people link up with other successful business people within and outside their industries. Read more about Business Therefore, as a businessperson, you must learn to hone the skills … Continue reading How To Connect With High-Profile Business Influencers
Brilliant Social Media Ideas You Shouldn’t Ignore
April 19, 2022
Thanks to digital disruptors, there is a lot of space for influencers and content creators to express themselves and make money while at it. However, it can be difficult as a content creator to give your best to the field that has nothing to show for it. Read more about Social media marketing tips … Continue reading Brilliant Social Media Ideas You Shouldn’t Ignore
Identifying The Right Influencer For A Marketing Campaign
April 19, 2022
Billboards and Media stations are no longer the only channels available to promote brands. Due to the influx of people using the internet, there is a ladder system where the most engaging individuals are at the top rung influencing others on the web. These individuals are called online influencers, they are people whose peculiarities … Continue reading Identifying The Right Influencer For A Marketing Campaign
Social Media Influencer Of The Week: Blessing Abeng
April 19, 2022
It is one thing to develop a product, and another to mould that product and make it appealing to its target audience. The latter is what branding is all about. While there are some exceptions, not everyone is endowed with the gifts of both ideation and branding. Something has got to give. Read more … Continue reading Social Media Influencer Of The Week: Blessing Abeng
Top 10 Social Media Influencers Of 2020
April 19, 2022
As 2020 comes to an end, we look at a number of social media influencers who were active every step of the way and leveraged their platforms efficiently. Read more about Social Media Influencers Here are Connect Nigeria’s top 10 social media influencers of 2020. DJ Switch Obianuju Katherine Udeh, popularly known as DJ … Continue reading Top 10 Social Media Influencers Of 2020
