Read more about Social media marketing tips
In fact, in the tech world, one of the fastest and effective ways to drive a marketing campaign to a farther reach is by involving influencers. However, just like any other strategy, marketers must first go through a checklist in choosing the right person for the job, here are some key highlights:
Understand Your Objectives
List and understand the overall marketing goals and objectives, this will help you set a direction in the selection process. Do you merely want to increase awareness? Or get increased audience engagement? Are you after a long-term impact? Do want to cause an increase in sales or increase traffic on your website? Whatever your targets are, set them into specific questions to ensure they are clearly defined and can be achieved through the deployment of an influencer marketing strategy. Once your objectives are defined, you can easily picture your kind of influencer, whether all-stars, macro-influencers, micro-influencers, or nano influencers. You can also determine the number of influencers to activate, the social media platform for the campaigns and their required duration. A specific objective equals a defined strategy.Identify Your Target Audience
The next step is to understand and listen to your target audience, this is very important. Social media is your principal platform for a campaign, understand the people in it, gather as much data as possible, analyse their moods, preferences and behaviours. Go a step further in creating personas and segment them according to different criteria. Identifying a persona and placing your clients are two unavoidable steps for the brands that want to better understand their audience journey and increase conversation rates if possible. These steps allow you to gain knowledge on how to improve your customer experience.Sign up to the Connect Nigeria daily newsletter
Draw Up A List Of Choice Influencers
Draw up a list of influencers that best suits the preferences and demands of the brand. They must not be blindly selected just for their large community alone but for their goals, attitude and philosophies. Having a list allows you to explore all the options of individuals that are likely to achieve the marketing objectives. After creating a list, you begin to shortlist and select individuals until you can find the person with the highest qualification for the job. You must not select at random, marketing is a research-based activity, do your homework as a professional to get the best resultAligned Targets
In picking an influencer note that you are to ensure, the influencer chosen has his/her philosophies and themes aligned with the brand identity. For example, a religious establishment cannot employ the services of an influencer whose posts and interactions online are directed to alcohol and womanizing. That can cause a distortion in the message delivered. Brands can only be trusted if they involve influencers who create authentic content. Admitting micro and nano influencers are the most appreciated and closer to followers than regular influencers. Do a thorough background check of who and what the influencers are, to avoid a future fallout, as influencers are representatives of brands carrying out campaigns. Featured Image Source: Critical MentionGot a suggestion? Contact us: editor@connectnigeria.com
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