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  Social media has transformed how brands connect with audiences, making influencers pivotal in this interactive environment. As Nigeria’s online community grows, tapping into the influence of local personalities can be an invaluable strategy for marketers aiming to engage with this vibrant market. This list of social media influencers highlights key figures whose credibility and reach can help brands communicate their messages effectively.
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  1. Don Jazzy (Michael Collins Ajereh)

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A respected figure in the music industry and founder of Mavin Records, Don Jazzy is not only influential due to his industry insights but also for his humorous and engaging social media presence. His approachability and widespread appeal attract collaborations with diverse brands.
  1. Maryam Apaokagi (Taooma)

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Taooma, also known as Maryam Apaokagi, is a Nigerian comedian and content creator who has gained immense popularity on social media platforms. Her comedy often revolves around relatable everyday situations, cultural nuances, and societal issues, resonating strongly with a diverse audience. Marketers can benefit from Taooma’s influence and reach, especially when targeting a youthful demographic interested in comedy and entertainment. Her ability to create engaging and shareable content makes her an ideal partner for brands looking to connect with a wide range of consumers through humour and relatability.
  1. Tolu “Toolz” Demuren

An OAP (On-Air Personality) at Beat 99.9 FM, Toolz is a significant media figure in Nigeria with a strong presence on social media. There, she shares insights into her life and media happenings and engages with contemporary issues, making her a favourite among personal and lifestyle brands.
  1. Ebuka Obi-Uchendu

Known primarily for hosting popular reality shows, Ebuka’s influence extends over a vast audience through his social media platforms. He is particularly noted for his fashion sense and has become a style icon in Nigeria.
  1. Kemi Adetiba

A television veteran and filmmaker, Kemi’s works, such as “King of Boys,” have been widely acclaimed. Her social media platforms serve as a space for engaging her audience with her projects and discussions around film and television production.
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  1. Broda Shaggi (Samuel Animashaun Perry)

Known for his comic skits, Broda Shaggi enjoys immense popularity on social media, making him a prime candidate for brands interested in humorous and relatable content.
  1. Tobi Bakre

New Telegraph
Tobi has built a robust profile that includes fitness, travel, and lifestyle, engaging a young, energetic audience that resonates with dynamic brands looking to make an impression in the Nigerian market.
  1. Chiamaka Obuekwe

The Guardian NG
Founder of Social Prefect Tours, a travel and tour company that promotes local tourism in Nigeria. She uses her social media to share travel tips, destination reviews, and personal travel experiences, attracting travel enthusiasts and brands.
  1. Sisi Yemmie

Sisi Yemmie TV – YouTube
A food and lifestyle blogger, Sisi Yemmie capitalizes on her social media to share recipes, cooking tips, and family life. Her relatable content makes her a go-to influencer for culinary and home brands.
  1. Dr. Chinonso Egemba AKA Aproko Doctor

A medical doctor who has gained popularity by simplifying health education on social media. His approach to discussing health tips, debunking medical myths, and providing lifestyle advice makes him highly influential in the health and wellness space.
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These social media influencers cover a diverse range of sectors including fashion, lifestyle, health, travel, and media, providing marketers with varied channels to reach their target audiences effectively in the Nigerian market. Each influencer has managed to carve a niche for themselves, making them valuable for tailored marketing strategies aimed at the Nigerian demographic.
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This article was first published on 14th April 2024 and updated on April 15th, 2024 at 9:22 pm

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