Archives Tag: Influencer marketing

BUSINESS

Influencer Marketing in Nigeria: Best Practices and Case Studies

April 19, 2022

  Influencer marketing is a powerful strategy where brands collaborate with individuals who have significant followings on social media to promote their products or services. In Nigeria, this approach has gained tremendous traction, driven by the rise of social media and a young, tech-savvy population. Influencers in Nigeria, ranging from celebrities to niche content creators, … Continue reading Influencer Marketing in Nigeria: Best Practices and Case Studies

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BUSINESS Social Media

How To Build an Influencer Marketing Campaign from Scratch

April 19, 2022

  Influencer marketing has become a powerful tool for brands looking to connect with their audience more authentically and engagingly. According to a study by Influencer Marketing Hub, the influencer marketing industry is set to grow to approximately $21.1 billion in 2023. This growth underscores the effectiveness of influencers in reaching and engaging target audiences. … Continue reading How To Build an Influencer Marketing Campaign from Scratch

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BUSINESS Social Media

Developing an Influencer Marketing Strategy for Small Businesses

April 19, 2022

  Small businesses often face the challenge of achieving substantial market reach with limited resources. An influencer marketing strategy provides a viable solution by leveraging individuals with high engagement rates and dedicated followings to enhance brand awareness and credibility. This approach is particularly effective for small businesses to expand their digital footprint and connect with … Continue reading Developing an Influencer Marketing Strategy for Small Businesses

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BUSINESS Social Media

Building an Influencer Marketing Campaign on Social Media

April 19, 2022

  Influencer marketing is a strategy where businesses collaborate with individuals who have a significant following on social media to promote products, services, or brand messages. This approach leverages the trust and authority these influencers have built with their audience to drive brand awareness, engagement, and conversions. Read more about Social Media For businesses, influencer … Continue reading Building an Influencer Marketing Campaign on Social Media

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BUSINESS How To

How To Gain More Customers with Influencer Marketing

April 19, 2022

  If you’re trying to reach an audience of potential customers these days, there are several ways to do that. You may try to directly market your products and services to them, or get their attention through third-party channels. One option in the latter category is getting social media influencers to inform their followers about … Continue reading How To Gain More Customers with Influencer Marketing

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BUSINESS

Establishing Trusted Influence in Influencer Marketing

April 19, 2022

  Influencer marketing has emerged as a formidable force, transforming the way businesses connect with their target audiences. With social media platforms becoming an integral part of daily life, influencers wield significant power in shaping consumer perceptions and behaviours. While influencer marketing has matured over the years, the challenge for business owners lies in ensuring … Continue reading Establishing Trusted Influence in Influencer Marketing

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BUSINESS

5 Tips For Engaging With Influencers

April 19, 2022

Influencer marketing is one of the most popular and effective forms of marketing. No wonder businesses are taking the bull by the horn and taking the bold step. Have you noticed that in comedy skits, YouTube videos, Instagram posts, etc. influencers are promoting one product/service or the other? What does this imply? It implies that … Continue reading 5 Tips For Engaging With Influencers

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BUSINESS

Influencer Marketing Strategies That Work

April 19, 2022

  Sometimes, gaining rapid brand awareness as a business can be tough when the business relies only on its powers. This is where influencer marketing comes in. Read more about Business Influencers are brought into the picture to help promote the brand and raise credibility in the eyes and minds of the outside world. Oftentimes, … Continue reading Influencer Marketing Strategies That Work

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Social Media

Positioning Yourself As An Influencer Marketer

April 19, 2022

  Many social media influencer marketers have great futures in the industry. Unfortunately, major brands do not reach out to them despite the fact that they can give better results. In addition, these influencers efforts to gain visibility is most times unfruitful. This is usually the harsh reality that they meet with. Read more about … Continue reading Positioning Yourself As An Influencer Marketer

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Social Media

Identifying The Right Influencer For A Marketing Campaign

April 19, 2022

  Billboards and Media stations are no longer the only channels available to promote brands. Due to the influx of people using the internet, there is a ladder system where the most engaging individuals are at the top rung influencing others on the web. These individuals are called online influencers, they are people whose peculiarities … Continue reading Identifying The Right Influencer For A Marketing Campaign

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How To Social Media

Social Media Marketing Tips: How To Leverage Influencer Marketing In 2021 

April 19, 2022

  Influencer marketing experienced exponential growth despite the pandemic. Read more about Social media marketing tips This was possible due to the increase in content consumption during the pandemic. Studies show that there was an influx of users on social media and the time people spend on these platforms has also increased. How can you … Continue reading Social Media Marketing Tips: How To Leverage Influencer Marketing In 2021 

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Uncategorized

How Do Nigerian Artistes Make Money?

April 19, 2022

  There is a lot of knowledge out there about how artistes in bigger music markets make money from their craft and while they may apply out here in Nigeria, it does not quite explain the unique nature of the Nigerian music scene and how artistes make money from it. So today we would be … Continue reading How Do Nigerian Artistes Make Money?

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