Brands We Love: Futureview Group
Futureview is a Nigerian investment banking company headquartered in Lagos. It provides a range of financial services to individual and institutional clients, including investment portfolio management, corporate finance advisory, and foreign exchange. The company tailors each of these services to meet the specific needs of each of its clients. Read more about Business With branches […]
3 Nigeria Fashion Brands Recognized Internationally
Nigerian fashion brands continually outdo themselves from time to time. They are not just content with being national fashion icons and forces to reckon with, they have taken further steps to leave indelible marks on the international fashion scene. Read more about Fashion Every year, Nigerian fashion collections are showcased and featured on International runways, […]
Top 6 Selling Content For Fashion Brands
Content is king. What more? In the fashion industry, good content is very powerful in making your fashion brand stand out in a crowded marketplace. When you see the likes of Chanel, Zara, D&G, their patterns of content are similar – exciting, compelling, inviting, seductive, and educative. These notions are what should fill your content, […]
5 Cost -Effective Ways To Advertise Your Brand
In 2020, Nigerian companies spent an average of N143.7 billion on marketing. This is a whopping amount of money, as this money can be invested in other places. What this means for a small business is that it may not be able to pay that amount of money in marketing and lose out on […]
Brands We Love: GUO Transport
GUO is one of Nigeria’s leading interstate transport companies. It provides transportation services to passengers in locations across Nigeria, helping them to move between towns, cities, and regions. Read more about Business Besides driving people, the company also transports goods through its haulage service, which is a subdivision of its parent firm. Over the years, […]
Top 5 Most Effective Content Format For Food Seasoning Brands
The food seasoning industry is a multi-billion dollar industry. Every day, we eat spicy foods. These spicy foods are made from both International and locally produced condiments and seasonings. Most often, we have our favourite brands when it comes to food flavouring and condiments. Read more about Business Condiments, also known as seasoning, dressing, […]
How To Use Leading Indicators To Predict The Future Growth Of Your Businesses
Iconic brands rely on leading indicators to predict business growth. With leading indicators, businesses mitigate risks, seize opportunities and maximize seasonings. In some way, many view ‘leading indicators’ as yet another modicum of industry jargon. Read more about Business However, they is entirely nothing new, but something most of us use without thinking. Put […]
Instagram Reels Is Good For Any Brand’s Ad Campaign And Here’s Why
Brands need to pay attention to platforms that can bring about growth, improve their relationship with their customers, boost sales, and ultimately increase their awareness. Against this background, Instagram Reels offers features that could do the above for most brands. Read more about Social media Instagram Reels is a short video sharing feature on the […]
Staying Relevant On Social Media Platforms: Answering The Why And How Questions
Brands need to understand that merely existing in any online space is not enough for their marketing strategy. For them to be successful and reach a wider audience, they would have to stay relevant in the virtual world. Read more about Social media Why do brands need to constantly stay online? How can they achieve that? […]
5 Made In Nigeria Footwear Brands
Years ago, Nigerians were fascinated with foreign footwears and Nigerian footwear brands were patronized as the last resort, because many believed they were low quality and not durable. Now, there is a footwear mindset shift, Nigerians now partronize locally made footwears and even show it off. Read more about Fashion Many Nigerian footwear brands source […]
Chicken Republic Security Guards Dance Video: What Brands Can Learn
The social media space was set on fire following the sack of two security guards who were caught dancing in a viral TikTok video by one of Nigeria’s leading restaurants, Chicken Republic. The viral video showed two young security guards dancing to the popular Ameno Amapiano (You Want To Bam, Bam, You Want To […]
Made In Nigeria: 6 Nigeria Cosmetic Brands
The beauty industry in Nigeria has continued to surprise us with their dedication to producing indigenous beauty brands that are not only relevant in the national beauty market but even on the global scene. Every now and then we see the birth and development of different beauty brands. From indigenous foundations, to lipsticks, highlighters, […]
Brands We Love: Chekkit Technologies.
Over 60,000 to 160,000 people die of food and drug poisoning annually in sub-Saharan Africa alone. This statistics was released by World Health Organisation (WHO) in 2020. The current spate of fake food and drugs in Africa is certainly alarming. Despite the concerted effort of the Nigerian government to eradicate counterfeit foods and drugs […]
Brands We Love: Curacel
The importance of insuring your business, whether great or small, cannot be overstated. People that insure their businesses are better safe than sorry. According to ABI, insurance is a financial product sold by insurance companies to safeguard you and/or your property against the risk of loss, damage or theft (such as flooding, burglary or an […]
The Pros And Cons Of Co-Branding
Sometimes, brands need to unite and go into co-branding in order to achieve certain goals or name a new product. However, for the product to be a success, brands have to be in accord and always do what is best for them. Read more about Business Co-branding is a collaboration between two or more […]
How To Engage In An Argument On Social Media And Win
Social media has served as the right tool to engage effectively with customers. Brands can now create a stable relationship with their customers by way of two-way conversations. Engaging with your customers will show that you care about their choices and you acknowledge their decision to patronize you. Read more about Social Media However, […]