Carrying Out A Successful Rebrand On Any Social Media Platform
Has a social media rebrand been on your mind lately? Do you constantly worry about how to go about it? Well, worry no more. This article will provide all the answers you need to make that important change online. Read more about Social Media Carrying out thoughtful and original branding as and when due is important […]
SME Spotlight: Lasprint
Lasprint is a printing and branding company located in Lagos. It provides design and printing services for a variety of clients, including individuals, businesses, government MDAs, and other organizations. It’s specifically involved in the delivery of corporate branding, general printing, digital display banners and stands, and promotional products. Read more about Business The company designs […]
Printivo Is Taking Branding To Doorsteps
Branding in Nigeria goes beyond just advertising a business or a product. It’s a reflection of the personality of the business. It makes a product come alive and becomes something relatable to people. The wave of technology is permeating all businesses in Nigeria and the branding/printing industry is not left behind. Printing presses exist […]
How To Cultivate A Corporate Culture
One of the ways to create a conducive environment at the workplace is to build a culture in your team. Culture is the way a set of people live, act and react to different things. It is sponsored by a mindset and enabling environment that compels the people within to act in a certain […]
Keys To Choosing A Brand Logo That Fits
A brand logo is a graphic representation of what that organization stands for and represents.
How To Market Yourself
Socrates famously said, ‘to your own self, be true,’. When it comes to marketing, many people think only about products and/or services and forget about other factors that are at play, including and not limited to the seller or marketer of that product. Read more about Business There are many times that people would […]
Key Elements Of A Company’s Brand Style Guide
According to AgileCRM, “a brand style guide defines your branding. It lays out how your brand is presented to and perceived by the market”. Technically, a brand style guide describes what your brand is identified with. It outlines areas such as your colour schemes, brand logo, fonts and general tone of your brand. To […]
5 Rebranding Strategies For Small Businesses
No business can thrive without sound and healthy branding. A brand can be defined as a company’s identity or better still how people perceive a company. When the name of a company is mentioned, what comes to people’s minds is known as brand. Read more about Business Your brand is your company’s culture. It’s […]
How To Rebrand Your Business
As businesses change, their brands change too—or at least that’s what happens in the ideal case. A rebrand is something that should announce a shift in a business’s identity, as well as its culture, communication style, and offerings. Read more about Business Sometimes rebrands aren’t that deep. They may just consist of tweaking or […]
The Importance Of Branding In Small Business
Most people unconsciously think of a company’s logo when it comes to branding. However, while your logo is an important factor to your business brand, branding covers more than the visual elements of your brand. Branding includes not only your company’s visual identity but also your brand personality, brand reputation, and customer experiences and […]
Steps In Creating A Brand In A Competitive Market
If something as simple as a name could bear a person’s identity and on rare occasions, then a brand can do so much more. Branding is important because not only is it what makes a memorable impression, but it allows your customers and clients to know what to expect from your company. It is […]
8 Ways To Increase Brand Awareness Using Social Media
Brand awareness must be taken seriously if you want to grow your business. Building awareness in the social media space for your business cannot be overemphasized. There are over 2 billion active users on social media and this is a great space to get your products and services to the world market. Read more […]
How Nigeria Small Business Owners Can Win Through Branding
Building a brand for your small business is a challenging task. First, many small business owners in Nigeria don’t know much about branding or they are a little bit misled on what branding means. Some don’t even know what branding is all about. Many business owners don’t really know that branding is an integral part […]
Websites We Love: Hexavia
Hexavia is a business, brand strategy, and management consulting firm that operates a series of enterprise and management training as well as a business club. Read more about Websites we love It was founded by Eizu Uwaoma, an experienced business development consultant with a rich history of building businesses. He founded Hexavia Ltd to […]
Brand Strategy For Business Growth
A BRAND is just a product identification term used to perceive and identify something, perhaps someone, a business or product. In business, a good brand creates loyalty, profitability and goodwill. It helps your business go further ahead to where it should. Simply put, every business needs a good brand strategy. Read more about Business Whether […]
Social Media Marketing Tips: 4 Steps To A Successful Social Commerce Strategy
Every day, brands are realising that social media is the way to go if they want to expand their reach and sell their products and services where their customers spend most of their time. This means you need a social commerce strategy if you want to succeed in your marketing endeavours. Read more about […]