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  These are changing times, and the changes come with a lot of uncertainties, especially economically. This greatly affects businesses in Nigeria and across the globe. Recession and economic instability tend to be the major causes of business downtime, and when not properly managed, could lead to the extinction of the business. With the rise of these economic challenges in addition to cyber threats, several businesses are at risk of going bankrupt. In this article, you’ll be exposed to 4 proven strategies to protect your business in the face of these uncertain times.
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  1. Manage Cash Flow

In the process of trying to protect your business, one of the major areas you must focus on is your finances. Are you constantly going into debt? Are you struggling to manage overhead costs? Then you need to take this seriously. Cut down on unnecessary costs. Take a deep dive into your company’s spending habits, scrutinizing every service, membership, and expense. Identify areas where you can trim the fat without compromising essential operations.
  1. Create Multiple Sales Channels

Don’t put all your eggs in one basket. If you’re a product-based business, explore the possibility of expanding your reach beyond your website. Consider partnering with local stores or online marketplaces to increase your product visibility and tap into new customer bases. For service-based businesses, offering multiple tiers of service packages can cater to a broader audience. This approach allows you to attract a wider range of clients, from those seeking basic services to those requiring more comprehensive solutions.
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  1. Embrace Technology

Technology has revolutionized the way businesses interact with their customers. Gone are the days of relying solely on phone calls and emails. Now, businesses can utilize a plethora of digital channels, including social media platforms, chatbots, and customer relationship management (CRM) systems, to foster seamless and personalized communication with their customers. With cloud-based accounting software and invoicing tools, small businesses can streamline the billing process, sending invoices electronically and tracking payments efficiently. This automation not only saves time and reduces errors but also enhances the overall payment experience for customers.
  1. Identify and Nurture Your Strengths

Take a step back and carefully consider what you do exceptionally well. What areas do your customers consistently praise you for? What skills or processes give you a competitive edge? These are your core competencies, the foundation upon which you build your business success. Once you’ve identified your core competencies, don’t be afraid to shout about them! Communicate your strengths clearly and consistently to your customers and prospects. Highlight how your unique offerings address their needs and provide solutions that others cannot.
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Final Thoughts

With economic uncertainty, businesses must adapt and adopt strategies to weather the storm. By focusing on core competencies, diversifying sales channels, embracing technology, and adapting to changing market conditions, you can protect your business from the negative impacts of economic downturns and cyber threats. By implementing these strategies, you will not only survive but also thrive in these challenging times. Featured Image Source: Security Intelligence
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This article was first published on 18th November 2023 and updated on November 19th, 2023 at 7:05 pm


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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