Social Media

6 Ways To Use Instagram For Your Fashion Business

By now, you should not doubt the power of Instagram and the influence it has on businesses, as the platform has accounted for the success of various businesses. As a fashion entrepreneur, it is important that in this day and

#HorribleBosses: Nigerians Cry Out Against Toxic Bosses/Workplaces On Twitter

  The Nigerian Twitter space has been agog for the past few days over the trending hashtag on horrible bosses. Following a publication about awful working ordeals published by Tech Cabal, users of the social media platform have all aired

Easy Ways To Make Your Social Media More Inclusive

  Social media has become the bedrock of human existence in the 21st century; the different social media handles that exist have all aim to create a relatively hassle-free experience for their users. These social media platforms are known to

What You Need To Know About Choosing The Perfect Social Media Agency For Your Brand

Sometimes, it can prove difficult to choose the perfect social media agency for your business or brand. Every year, social media agencies sign up on the internet and readily appear as results when they are searched on Google. Since millions

4 Social Media Trends To Watch In 2022

Social media keeps evolving. New trends keep popping and even some outdated ones have resurrected. In 2021, TikTok rose to become the most downloaded app on iOS and Android, overtaking Facebook and Instagram. Read more about Social media If you’re

Social Media Influencer: Femi Factor

Olorunfemi Coker, popularly known as Femi Factor, is an Influencer Marketing Consultant and a Content Creator. In 2017, Information Nigeria mentioned him as one of the top 17 influencers in Nigeria, and in the following year, he appeared on a

Instagram Stories: A Good Way To Grow Your Brand In 2022

Social media has been known to be one of the most powerful tools to grow one’s business in this modern world. To become a successful brand manager or marketer, you have to understand the features of most platforms and how

Use TikTok For Marketing With The Following Ways

Over the last five years, the platform known as TikTok has evolved to be a powerful marketing tool for individuals and brands. At first, the platform had a 15 seconds-video limit, but now it has pioneered the short-form video content

Social Media Influencer Of The Week: Pamilerin Adegoke

Pamilerin Adegoke is a Nigerian influencer, Public Relations Officer and top social media strategist famous for his savvy posts on his social media accounts. He is the founder of an NGO whose major campaign is to #GiveAGirlChildAPad. Read more about

Social Media Marketing Tips: How To Promote Your eCommerce Business On Social Media

Social media first emerged as a tool to connect to each other. These days, it has grown into a tool for businesses to promote their brands on social media and boost visibility. Read more about Social Media Marketing Tips It

The Perfect LinkedIn Headline: What You Should/Should Not Include

The LinkedIn platform can be used to launch an Individual’s career, increase their network with other professionals, and introduce them to better opportunities that will improve their career. For these reasons, it is important that users of this platform endeavour

5 Creative Content Ideas To Engage Your Followers On TikTok

TikTok is a prominent short-form video-sharing social media network that is famous for its hilarious lip-syncing videos. The platform attracts millions of teenagers and young adults who love to watch and share content. Since its launch, TikTok exhibited phenomenal growth

Instagram Reels Is Good For Any Brand’s Ad Campaign And Here’s Why

Brands need to pay attention to platforms that can bring about growth, improve their relationship with their customers, boost sales, and ultimately increase their awareness. Against this background, Instagram Reels offers features that could do the above for most brands.

How To Define Social Media Marketing Goals 

It is quite common for social media marketers to face challenges when trying to define social media goals. In fact, research shows that nearly half of marketers consider aligning their social media campaigns with company goals to be their biggest

Staying Relevant On Social Media Platforms: Answering The Why And How Questions

Brands need to understand that merely existing in any online space is not enough for their marketing strategy. For them to be successful and reach a wider audience, they would have to stay relevant in the virtual world. Read more

How To Stay On Top Of Social Media Algorithms

Social media algorithms are like puzzles for many businesses on social media. This happens when the businesses using them don’t understand how they work and how to apply the insights they provide. Read more about Social media We look at

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