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Social media keeps evolving. New trends keep popping and even some outdated ones have resurrected. In 2021, TikTok rose to become the most downloaded app on iOS and Android, overtaking Facebook and Instagram. 

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If you’re looking to succeed in your marketing efforts in 2022, then it is important to keep an eye on the social media trends that emerge.

Here 4 social media trends to watch in 2022. 

Tiktok Will Continue To Experience Growth 

While the app’s growth may not be as rapid as it was in 2020, it does not appear to be slowing down anytime soon. The company has been working to improve its ad platform, making it easier for brands and enterprises to establish a presence on the network. 

Furthermore, the business claimed that 47% of users have “purchased something viewed on TikTok” and that 67% “agree that TikTok motivated them to shop even when they weren’t looking.”

Given its popularity and expansion, businesses should take a closer look at TikTok, especially if they cater to a younger demographic. Learn how to use TikTok for business and how the app’s trends might affect your social media strategy.

Booming Creator Economy 

Times are really looking really good for creators. Over 50 million people globally consider themselves to be creators, according to a recent analysis of the creative economy. Although not all creators utilize social media, those that do contribute to the estimated $13.8 billion influencer economy.

More tactics are becoming available to businesses as the creative economy matures. Micro-influencers with fewer than 15k followers have greater interaction rates on Instagram, YouTube, and TikTok, allowing smaller firms to expand their reach.

Learn how to include creators in your content strategy to jump on this trend.

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Brands Put More Money Into Social Commerce 

When you buy and sell things or services directly from a social networking site, this is referred to as social commerce. All top social media platforms have invested in social selling and, from all indications. they’ll continue to do so. 

According to research, 73 percent of firms are already engaged in social commerce, with 79 percent expecting to do so in the next three years. According to Insider Intelligence, social commerce will continue to increase in the next years. It is estimated that in 2022, there would be 97.2 million social commerce buyers in the United States, accounting for 38.2 percent of all internet users.

More Preference For Short-Form Videos 

It’s no surprise that short-form video will be a social media trend in 2022, given the growth in popularity of TikTok and Instagram’s own assertion of video’s value. All of the main social media networks now support the video format of Stories in some way. 

According to one study, 93 percent of firms polled gained a new customer as a result of a social media video, and another company claims that if a video is under a minute long, more than half of viewers will watch it until the conclusion.

To learn more about video marketing, explore How to Take Your Brand To The Next Level With Video Marketing 

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This article was first published on 21st March 2022

samuelokoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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