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Social media algorithms are like puzzles for many businesses on social media. This happens when the businesses using them don’t understand how they work and how to apply the insights they provide. 

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We look at 5 ways to stay on top of the social media algorithms and get your posts seen by more people.

Encourage Your Audience To Ask Questions And Comments

Social media algorithms reward pages with the most engagement. This means that the higher the engagement on a social media page, the more likely it is to be rewarded by the algorithm. One of the easiest ways to increase the amount of engagement your content gets is by asking questions of your followers. This ensures your page is always engaging by encouraging interactions and enabling your followers to resonate with your content, ensuring they keep coming back for more.

Be Consistent

Social media algorithms tend to reward accounts that are consistent with their publishing. This is why you should create a content calendar that allows you to post to each network regularly. To be more productive, you can cross-post your content across social media networks. ContentCal is a great tool for this. The tool also lets you track content performance and know what to improve in the future. 

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Share Video Content Across All Social Media Platforms

Video content has become one of the most rewarded forms of content on social media. You can create any kind of video content as long as it is engaging and relevant. The Twitter algorithm, like Facebook, has made it clear that marketers must generate video.

Make Your Links And Captions Presentable

Posts that only promote a link and nothing else rarely get a lot of attention. That’s because social media algorithms shun accounts that just drop links and leave. It’s spammy. Instead, it’s better to put your links and promotions in context. To avoid appearing robotic, you should add some opinion or even humour to your captions. In the meantime, use your link as a call to action.

Track Your Performance Using Analytics

It’s impossible to tell if your social media marketing efforts are yielding any positive results without analytics. With analytics, you can gain deep insights into how each social media network is rewarding your content. When you start spotting trends and spikes in engagement, you will get a better feel of what to post and what not to. The more data you can collect, the better.

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This article was first published on 7th March 2022

samuelokoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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