Social Media

The Impact of Social Listening on Brand Strategy

  Social listening is the practice of monitoring social media channels for mentions of a brand, competitor, product, or keyword. By analyzing these mentions, companies can gain valuable insights into customer opinions, trends, and potential opportunities. Social listening goes beyond

Social Media Privacy: What Marketers Need to Know

  Social media platforms have become a cornerstone of modern communication, connecting billions of users worldwide. According to recent statistics, over 4.5 billion people use social media, making it a vital channel for businesses and marketers. However, with the rise

Effective Cross-Promotion Strategies on Social Media

  Cross-promotion on social media is a powerful marketing strategy where brands promote each other’s products or services, leveraging their respective audiences for mutual benefit. By collaborating with complementary businesses, brands can expand their reach, increase engagement, and boost their

How To Engage Younger Audiences on Social Media

  Did you know that over 60% of Nigeria’s population is under the age of 25? This demographic is highly active on social media platforms, making it a vital audience for brands and influencers. Engaging young Nigerians on social media

The Role of Social Media in Corporate Social Responsibility

  Social media has transformed the way companies interact with their stakeholders. With platforms like Twitter, Facebook, and Instagram, businesses can communicate their Corporate Social Responsibility (CSR) initiatives more effectively and engage directly with their audience. Companies can now showcase

Reasons You Should Embrace Consistent Social Media Posting

  Consistency in social media posting is crucial for building and maintaining a strong online presence. Regular updates keep your audience engaged and foster a sense of reliability. When your followers know when to expect new content, they are encouraged

Analyzing Competitor Social Media Strategies

  Social media has become an integral part of marketing, with businesses worldwide investing heavily in their online presence. Competitor analysis is a crucial component of any successful marketing strategy. By studying the social media strategies of your competitors, you

Building a Global Brand Presence Through Social Media

  Social media platforms host over 4.5 billion users worldwide, making them a powerful tool for building a global brand presence. These platforms allow businesses to reach diverse audiences, engage with customers, and establish a strong online identity. Whether you

How To Use Snapchat for Business: A Detailed Guide

  Snapchat is a multimedia messaging app boasting over 300 million active users worldwide. This platform allows businesses to engage with a younger demographic through creative and interactive content. With features like Stories, Filters, and Lenses, companies can showcase their

The Rise of Social Media Bots: Implications for Marketers

  Social media bots now account for a significant portion of online activity, with estimates suggesting that bots represent nearly half of all web traffic. These automated programs can perform tasks such as liking posts, commenting, and even engaging in

How To Use Social Media for Customer Service Excellence

  Social media platforms have transformed customer service, making it more accessible and immediate than ever before. Businesses now use social media to interact with customers, answer queries, and resolve issues quickly. This new approach enhances customer satisfaction and builds

The Power of Hashtags: Boosting Your Content’s Reach

  Social media posts with at least one hashtag can increase engagement by an average of 12.6%. This statistic underscores the significance of hashtags in expanding the reach of your content. As users increasingly turn to social platforms for information,

Video of the Week: Outside The Box With Brain Jotter

  “This is a case of ‘when God turns away captivity, it will be like them that dream’. Wow!.” These were the words of my colleague when she first saw the video of Queen Onwunachi who was blessed at the

How To Become a Social Media Manager

  Do you love using social media apps like Facebook, Twitter (X), and Instagram? Are you good at creating posts that get lots of likes, shares, and comments? If so, you might make a great social media manager! A social

Top 10 Avenues to Make Money on Social Media

  Social media has billions of users across platforms like Facebook, Instagram, Twitter (X), TikTok, and more. The eyeballs on social media provide avenues to make money, with the right strategies. Thus, this article shares the top 10 avenues to

Top 10 Nigerian Business People to Follow on Social Media

  There are lots of options to choose from if you’re looking for inspirational and insightful business people to follow on social media. From executives at traditional corporations to founders at the fastest-growing startups, you’re probably spoilt for choice on

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