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Yetunde Onilenla is a beauty consultant and the founder of Beauty by Oniels, an outfit for makeup and gele artistry, training and consulting. An indigene of Lagos State, Onilenla founded Beauty by Oniels in 2016.

Beauty by Oniels
Beauty by Oniels

“We prioritize our clients’ skin, pampering the skin [often] without them even asking.”

Yetunde Onilenla

Beyond a concern for cosmetic beauty, Beauty by Oniels focuses on the health of the skin, using naturally made indigenous products from plants grown in Nigeria. These products protect the skin from free radicals  and environmental toxins . The brand also uses Made-in-Nigeria makeup products to encourage clients to buy the same.

Beauty by Oniels
Beauty by Oniels

Beauty by Oniels focuses on delivering premium customer experience, where the focus is on quality rather than on quantity alone, meaning that customers always come back.

In five years, Onilenla sees Beauty by Oniels catering to the makeup and beauty needs of women in the whole of West Africa, with their branded products being sold and distributed worldwide.

Beauty by Oniels
Beauty by Oniels

Contact Beauty by Oniels

Tel/WhatsApp: +234 808 899 6451
Physical address: Shop H36, Giwa Shopping plaza, Alfred Rewane, Ikoyi, Lagos
Instagram: @BeautybyOniels

Featured image source: Beauty by Oniels

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This article was first published on 28th March 2019 and updated on August 23rd, 2019 at 10:00 am


Ibiene loves poetry and good books. She is the author of a collection of poems and short stories, 'Loving Gladys' (2020).

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