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  If you’d like to quickly drive up your business’s earnings, you should consider selling your products or services to high-growth companies. These entities tend to scale at pace, and will often need all the resources they can get to cover their operational bases while they do so. As a result, they are typically willing (and able) to pay more for your offerings than a regular business would.
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But what’s a high-growth company? Why target them specifically? And how can you find them in Nigeria? We’ll answer these questions in this article.

What is a High Growth Company?

As we’ve already hinted, a high-growth company is one that expands rapidly, in terms of its income and market capitalization. They generate a lot more revenue than their peers, partly because they focus on delivering innovative and trend-setting solutions to their target market. They are also built to grow quickly; they take an aggressive approach to scaling, and will often attract funding from investors to aid their push.

Why You Should Consider Selling to High-Growth Companies

Here are some reasons you’ll want to sell to high-growth businesses:
  • Revenue Potential: High-growth businesses typically have a strong need for products and services to support their expansion. If you target these companies with your offerings, you can tap into significant revenue potential as they invest in scaling up their operations.
  • Long-Term Customer Relationships: Businesses in this category often seek reliable and trustworthy vendors who can support their growth trajectory. Establishing relationships with them early on gives you the opportunity to become a trusted partner and enjoy long-term customer relationships as their needs evolve.
  • Market Expansion Opportunities: High-growth companies often expand into new markets and geographies as they grow. By aligning yourself with these companies, you can potentially enter new markets alongside them, leveraging their success to broaden your own reach.
  • Industry Influence: Successful high-growth businesses tend to attract attention and interest from other companies, industry leaders, and investors. If you work with such businesses, you have the chance to enhance your brand visibility, gain industry recognition, and build your reputation as a preferred vendor within your sector.
  • Financial Stability: High-growth businesses typically have strong financial backing, which can reduce the risk of payment delays or defaults. This stability can positively impact your cash flow and overall financial health, providing a more predictable revenue stream.

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How to Connect with High-Growth Companies in Nigeria

There are a number of ways to reach out to companies of this kind. One would be to gain access via industry associations and organizations. You may also try getting a referral from parties connected to them. But these approaches come with limitations. There’s no guarantee that you’ll be able to establish a direct line of communication, even with your best effort.
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A More Efficient Way

A better way to connect with high-growth companies is to join a business community like Club Connect of which they are a part. This way, you’ll get more than just an audience with them; you’ll interact extensively, and nurture an actual, mutually beneficial relationship with them. And you’ll be able to sell whatever it is you offer to them. If you’re looking for a business community in Nigeria with a large concentration of high-growth businesses, you’ll find one in Club Connect. Club Connect is a fast-expanding club of emerging and forward-moving businesses and startups, which provides a range of benefits to its members. Besides opening up channels to leading enterprises, it gives you access to a ready customer base, funding opportunities, and expert mentorship. With it, you’ll get the most important ingredients for business growth. If you’d like to find out more about Club Connect you can do so HERE.
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This article was first published on 15th July 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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