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  Starting a profitable business doesn’t always require a huge capital investment. With creativity, resourcefulness, and careful planning, you can launch a successful venture with as little as N100,000 in Nigeria. Here are five profitable businesses that you can start with a modest capital of N100,000:
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  1. Food Catering and Delivery Service

Food catering and delivery services are in high demand, especially in urban areas with busy lifestyles. With N100,000, you can purchase basic cooking equipment, ingredients, and packaging materials to start a small catering business from your home kitchen. Focus on a specific niche, such as healthy meals, traditional dishes, or special occasions, to stand out from the competition. To attract customers, utilize social media platforms to showcase your menu, share mouth-watering food photos, and offer promotions or discounts. Partner with local offices, events planners, and organizations to cater for their functions and gatherings. As your business grows, reinvest the profits to expand your menu and improve your delivery services.
  1. Online Retail Store

The e-commerce industry in Nigeria is booming, presenting an excellent opportunity for aspiring entrepreneurs. With N100,000, you can start an online retail store, selling products such as fashion items, accessories, beauty products, or home decor. Create an e-commerce website or use established platforms like Jumia, Konga, or Shopify to set up your store. Invest in high-quality product images and descriptions to attract customers. Utilize social media marketing and search engine optimization (SEO) techniques to drive traffic to your online store. To keep costs low, consider dropshipping, where you partner with suppliers who handle inventory and shipping. As your business gains traction, use customer feedback to improve your offerings and expand your product range.
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  1. Mobile Phone and Accessories Sales

The demand for mobile phones and accessories remains consistently high in Nigeria. With N100,000, you can start a small mobile phone and accessories sales business. Find a strategic location with high foot traffic, such as a busy market or shopping area, to set up your shop. Source mobile phones and accessories from reputable wholesalers and distributors. Offer competitive prices and ensure your products are genuine and of good quality. Excellent customer service and after-sales support can set you apart from the competition. Consider offering value-added services, such as phone repairs or screen replacements, to attract more customers. As your business grows, explore partnerships with mobile network providers or expand to online sales platforms to reach a wider audience.
  1. Cleaning and Janitorial Services

The demand for professional cleaning services is increasing, driven by the need for cleanliness and hygiene in homes and businesses. With N100,000, you can purchase basic cleaning equipment, cleaning agents, and protective gear to start a cleaning and janitorial services business. Market your services to homeowners, offices, schools, and businesses in your community. Offer different cleaning packages, such as one-time deep cleaning, regular maintenance, or post-construction cleaning. Focus on providing reliable and efficient services to build a positive reputation and gain repeat customers. Encourage word-of-mouth referrals and utilize online platforms to showcase before-and-after cleaning photos and customer testimonials.
  1. Digital Marketing and Social Media Management

In today’s digital age, businesses are seeking assistance with their online presence and social media marketing. With N100,000, you can start a digital marketing and social media management agency.
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Invest in a laptop, internet connectivity, and graphic design software to create captivating content for your clients. Develop a portfolio showcasing your expertise in creating engaging social media posts, managing online advertising campaigns, and improving website traffic. Network with small businesses and startups in your area, offering your services at competitive rates. As you gain more clients, consider hiring freelancers to expand your team and take on more projects.


Starting a profitable business in Nigeria with N100,000 is achievable with careful planning and innovative thinking. Consider your skills, interests, and market demand when choosing a business idea. Focus on delivering exceptional products or services, building a strong customer base, and reinvesting profits to grow your business further. With dedication and hard work, your small investment can pave the way for a successful and lucrative business venture. Featured Image Source: Pulse NG
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This article was first published on 16th August 2023


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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