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Imagine making 1,000 bow ties in a lifetime. Nigerian-American, Geraldo De-Souza has made 9,000! The founder of Everyday Bowties is a natural when it comes to tying colourful strings of ribbon to create the perfect male accessory. The story behind his incredible venture is a unique one. After his brother’s unfortunate passing, Geraldo thoughtfully decided to wear a bow tie each day, in memory of him. He soon found himself unsatisfied with those available in shops, and instead converted his normal ties into bows. “I took apart the ties that I was wearing while I was selling insurance and made them into bow ties. The beauty was when I wore one to work the next day, somebody was willing to offer me enough money to part with it. And that’s how it started,” he said during a recent interview with CNN. This fashion statement caught on with his colleagues, who were quick to ask to buy these ties daily. Fast-forward years later, and his business was launched. This was in 2010, and was right after his unfortunate tumour diagnosis which made him consider priorities in life. His mission – To style the average man who wants to wear a bow tie daily, and not just for special events. “It doesn’t have to be (paired with) a brand new shirt, or a silky looking shirt, or a tuxedo. You could wear it with a denim jean shirt. You could wear it with just about any shirt that you so desire. That’s why I use cotton fabric. Because cotton, unlike silk, doesn’t tell you it’s time to buy a new shirt,” he adds. We told you you’d like his story. It just goes to show that we can get the best of business ideas from everyday experiences, even the tragic moments in our lives.       unnamed (89)   unnamed (90)     82fa841d13841ed45294b2f4ca678b32 - Copy 2013-8-15-kt-geraldojpg-a82c89f1fd08d1f7 - Copy 11088499-large de-souza1
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This article was first published on 20th May 2015

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Ify Halim is a Writer and media enthusiast based in Lagos. She enjoys writing self-help/inspirational articles with published work in UYD Magazine, Edufrica, Our Stories Inc. and The Keele Concourse. She currently works at ConnectNigeria.com, Nigeria’s Information Portal. Follow her on Twitter @MissHalim or visit her online space at ifyhalim.wordpress.com

Comments (2)

2 thoughts on “Meet the Ultimate Bow Tie Maker, Mr. DeSouza”

  • Michael

    He should come up with Ankara ties as well. They’ll sell well in Nigeria at least.

    Reply
  • nomonde

    Am inspired. Bowties are small things that matter

    Reply

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