Lanre Da Silva Ajayi’s self-named design brand (LDA) debuted this February at the famous retail store of world design giant- Dolce & Gabbana, pieces from LDA’s Spring/Summer 2013 collection specially tagged ‘Butterfly Kisses’ can now be bought at the Dolce & Gabbana Spiga2 Concept Store located in Milan, Italy.
LDA is the first African designer to be selected to stock her pieces in the Spiga2 Concept store, which was as a result of the LDA participation at the June 2012 Pitti Immagine Trade Show in Florence, Italy organized by Lagos Fashion and Design Week and Style House Files, the platform responsible for curating the designers who represent the industry at the trade show.
This achievement has not come by accident; over the last seven years, Lanre Da Silva Ajayi has created a name for herself in High Fashion in Nigeria. With a remarkable eye for luxury fabrics and prints, she has taken the Fashion Industry by storm with her unique pieces.
In 2012, LDA caught the eye of Editor-In-Chief of Vogue Italia, Franca Sozzani who visited the designer’s studio based in the Ikoyi area of Lagos, Nigeria, since then LDA has been featured several times on Vogue Italia and in L’Uomo Vogue, May-June 2012- “Rebranding Africa” Issue. This then led on to the brand’s involvement in the
Yoox.com special retail project that was spearheaded by Vogue Italia. In December 2012, LDA was part of the NDANI – Style House Files Collaboration Pop Store project in Selfridges, UK, pieces of the brand were displayed for one month in the iconic departmental store on Oxford Street in London.
We look forward to seeing even more of her designs on the international market.
For more information on Dolce & Gabbana Spiga Concept Store, visit:
http://www.spiga2.dolcegabbana.com
Other Stockists (Within Nigeria)
Flagship Boutique
1B Lanre Da Silva Close Off Hannat Balogun Dolphin Extension Ikoyi, Lagos
Nigeria
+234 802 394 1463
Temple Muse
No 21 Amodu Tijani Street, off Sanusi Fafunwa Street, Victoria Island, Lagos
Nigeria
+234 702 877 0691
info@temple-muse.com
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This article was first published on 26th February 2013
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Chojare Pamela Agboga is a Legal Practitioner, Writer, Editor, Chartered Secretary and Administrator. She is currently working on her first novel 'Weekends are for Loving' as well as a devotional for women.
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