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In this article, I will show the key elements of building a formidable startup company in Nigeria. Beyond these factors, there are other vital ingredients startup founders must acclimate themselves with. These ingredients will keep your head above water and help you navigate the torrents of the Nigerian market.
Build Or Belong To A Community
Build Your Tribe
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We must understand that as the world is becoming globalised every day, the concept of work is fast changing and becoming dynamic. Hence, the startups of the future are those that are driven by tribe mentality. Tribe mentality is when everyone in the team considers each other as fellow citizens. Bringing that citizenship ideology into the company gives everyone a sense of belonging.
Build Products That Solves Everyday Nigerian Problem
Simplify Your Solutions
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Beyond this, your audience should easily know which community of people you are out to serve. Therefore, building a simplified solution that everyone can relate to is the hallmark of building a formidable business in Nigeria. Aside from having a definite service you offer, your product must be easy to navigate. Hence, if you’re offering a digital service, your UI and UX must be friendly and easy to use.
Have Nigerian Brand Story
Create Speedy Service By Outsourcing
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