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  Africa’s leading hotel booking portal,, has launched an innovative campaign tagged #MyNigeria. The campaign which commenced on the 18th of February 2016 gives social media users the opportunity to have pictures of beautiful landmarks from across the country promoted worldwide. The initiative is driven towards promoting the nation’s domestic tourism and hospitality industry as well as showcasing Nigeria’s exciting landscape says Kushal Dutta, Managing Director of Jovago. According to Dutta, “This #MyNigeria campaign is different from all the other initiatives we have launched because it is engaging, social and taps into our sense of patriotism. “Through this project, we are able to promote this nation as a tourist destination and show the world the Nigeria the media never talks about. When people drive through the streets, they see many wonderful monuments and landmarks but these places are left undiscovered because many do not know they exist. We would like to change that,” he said. The #MyNigeria campaign which is currently running on Instagram, Twitter and Facebook is coming on the heels of the $84 million funding Jovago and the Africa Internet Group received from world leaders in insurance and mainstream investors, AXA Group, confirming Jovago’s strategy to boost its operations and local presence in Africa in order to meet the needs of domestic and international travelers. To join in the project, participants are to simply take beautiful pictures of any monument, landscape or landmark; post them on social media using the hashtag #MyNigeria and stand a chance to have them promoted by Jovago around the world. Since its creation in 2013 and the opening of its first offices in Africa, Jovago has recorded steady growth. Its large inventory lists 25,000 hotels in over 40 African countries and 200,000 hotels worldwide. With its ongoing success, Jovago aims to drive the innovation of its digital services in the hospitality industry in emerging countries.  

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This article was first published on 19th February 2016

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