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  You can’t be wrong seeking knowledge. What you know and do makes a difference; Your know-how and your network are equal to your net worth. We are set to give value once more! Building capability in professionals is our passion! The Lagos version of our Annual Masterclass is 10 years this year! We thank God for the attribute of consistency and sense of mission. It can only get better.
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The Masterclass started in 2013 and we have consistently improved in delivery of value. The program design and the entire package of the Masterclass kept getting better. We are happy to state that the masterclass is one of the best in the Country. The 10th-anniversary edition of the Masterclass will be value-filled and outstanding. You can’t miss it! Watch this space. As in our character, our Annual Masterclass is usually designed to address current realities. You need not be told about the happenings in the business space. The challenges are enormous! This Masterclass will proffer solutions to the challenges the business community encounter in today’s marketplace.


Selling In A Complicated Business Environment.


1. Selling in a Complicated Business Environment. 2. Scenario Planning: Surviving in a Distressed Business Environment. 3. Improving Sales Velocity for Customer Acquisition and Retention. 4. Strategy Session.

1. Selling in a Distressed Business Environment

Chidi Okoro Faculty member at Lagos Business School, Consultant, and founder of Drugs and Medicaments Ltd.
Learning Objectives
At the end of the session, participants will be able to:
  • Appreciate the complicated circumstances of today’s business environment;
  • Rethink selling techniques to suit the challenging business environment;
  • Explore how to design and operate in an agile sales organisation; and
  • Manage customer sentiments ref to pricing and new products.

2. Scenario Planning: Surviving in a Distressed Business Environment

Austin Nweze, PhD, Faculty member at Pan-Atlantic University, Entrepreneur, and Management Consultant.
Learning Objectives
At the end of the session, participants will be able to:
  • Discuss Nigeria’s business environment and current realities;
  • Craft a survival strategy;
  • Position for growth
  • Build the right human capacity for sustainability; and
  • Explore strategies that will help to survive and thrive

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3. Improving Sales Velocity for Customer Acquisition and Retention

George O. Emetuche, MD, The Selling Champion Consulting Limited, serial Bestselling Author, Accredited Training Consultant, Sales and Marketing expert; and Convener of Nigeria Sales Conference.
Learning Objectives
At the end of the session, participants will be able to:
  • Demystify sales process;
  • Explore the concept of sales velocity;
  • Discuss how to calculate sales velocity;
  • List sales velocity metrics;
  • Discuss how to use sales velocity to boost sales opportunities, deal value, and win rate and shorten the length of the sales cycle;
  • Explore the importance of negotiation skills in improving sales velocity; and
  • Discuss winning sales strategies in today’s marketplace.

Target Audience

Sales and Marketing Professionals, Sales Managers, Marketing Managers, Customer Service Managers, Business Managers, Entrepreneurs, Small Business Owners, Startups, and everyone who desires to expand their knowledge in sales and business strategy. Date: Saturday, 9th September 2023 Venue: Dover Hotel, 14 Aromire Street, off Allen Roundabout, Ikeja-Lagos Time: 9 AM – 5 PM. Register your team today. Your payment covers: Accredited certificate, writing materials, tea break, lunch buffet, and mentoring opportunity. Virtual participation attracts a 20% discount.
10th Anniversary Promo
The first 10 people to pay on or before 10th July, will get three bestselling sales books by George O Emetuche worth N20K! The books are: i. The Selling Champion ii. The 25 Unbreakable Laws of Sales iii. The Art of Selling For payment details or more information, please call, 07060559429; 08186083133; or visit
Register to attend the CN Business Mixer
South East Edition of the Masterclass holds at Toscana Hotels, Independence Layout Enugu on August 12, 2023. Reach us today. Featured Image Source: Pediaa
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This article was first published on 21st July 2023


George Emetuche is a Brian Tracy endorsed best-selling author, sales trainer, life coach, on-air personality, motivational speaker, sales, and marketing consultant. He is the Chief Executive Salesman at The Selling Champion Consulting Limited. The company trains salespeople and other professionals on winning sales strategies. Reach him via sales[@] or

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