How To

How To Make an Informed Financial Plan for 2024

  Truth be told, in this year, 2023, the economic situation in Nigeria presented its share of challenges. However, the dawn of a new year brings fresh opportunities for financial growth. In this article, we’ll explore how to make an

How To Recover from a Failed Business Venture

  Every entrepreneur dreams of success. If you’re one, you’ve probably imagined building a thriving business, one that plays a big role in its market, solving big problems and raking in huge profits while at it. Unfortunately, things don’t always

How to Gather and Act on Customer Feedback in Nigeria

In today’s competitive business landscape, the success of your startup in Nigeria hinges on your ability to understand, engage with, and satisfy your customers. One of the most valuable tools at your disposal for achieving this is customer feedback.

How to Be an Email Copywriter and Craft Million-Naira Messages

  Writing emails is a necessary part of corporate life. That’s because email remains one of the most widely used mediums of communication in business. But weaving up messages for this channel that actually capture recipient’s attention and persuade them

How to Build Product Prototypes with Limited Funds

  Entrepreneurs and startups create product prototypes to visualize, test, and improve their ideas before investing heavily in production. The process of fashioning these early models has become a crucial part of product development, particularly in the digital technology and

How to Win More Prospects with Content Marketing

Content marketing can work wonders for your business if it’s done smartly and aims for clearly defined targets. However, getting it right can be a challenge if you or your team lacks the tools and know-how to execute a proper

How to Spend the Money Your Startup Raises

Congratulations! Your startup has successfully raised funding, which is a significant milestone in your entrepreneurial journey. Now, you’re faced with a crucial decision: how to allocate and spend the money wisely to ensure the long-term success of your business.

How to Select the Right Beta Testers for Your New Product

  Beta testing is a stage in the product development cycle, in which a startup or established company recruits a group of users who represent its broader customer base, and gets them to try out its new product. The aim

How To Set Up Your Business for A Fantastic Retail Experience

Creating an exceptional retail experience is an endeavour that demands careful planning, strategic thinking, and an unwavering commitment to customer satisfaction. In a world where consumer expectations continue to evolve and competition remains fierce, the success of a retail

How To Earn Money from Twitter’s Ad Revenue Sharing Program

  Numerous content creators based in Nigeria recently experienced receiving credit notifications from X, formerly known as Twitter, as part of its ad revenue-sharing initiative. This development follows the global expansion of the program, which initially began paying out to

How to Effectively Manage Black Tax as an Income Earner in Nigeria

  Black Tax refers to the financial support that professionals and income earners, in general, are expected to give to their extended families and sometimes even their communities. This can be a significant financial burden, especially for young workers and

How to Build a Solid Real Estate Investment Portfolio

  How about owning a large chest of real estate investments, spread across several parts of Nigeria—and maybe even beyond? It’s the stuff of dreams for most of us. But while we may eagerly pray that this becomes a reality

How to Revive Your Business When Your Sales are Falling

  Regardless of the kind of business you run, its sales are almost certainly the ultimate metric by which you measure its performance. And that’s understandable; without products moving off your shelves and money coming in for them, your enterprise

How to Make Body Cream for Nigerians

  Developing a body cream specifically for Nigerians using locally sourced ingredients allows you to cater to the unique skincare needs and preferences of the local audience. In this analysis, we will explore a list of commonly used ingredients and

How to Engage in the Art of Seductive Marketing (Part 2)

  In Part 1, we noted that seductive marketing is an alluring approach that aims to captivate and persuade customers through the art of attraction. It involves creating marketing campaigns that appeal to consumers’ emotions, desires, and aspirations, creating a

 How to Engage in the Art of Seductive Marketing (Part 1)

  The Art of Seductive Marketing is a captivating approach that aims to entice and persuade customers in a seductive manner. It involves creating irresistible marketing campaigns that appeal to consumers’ emotions, desires, and aspirations. This form of marketing employs

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