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  Numerous content creators based in Nigeria recently experienced receiving credit notifications from X, formerly known as Twitter, as part of its ad revenue-sharing initiative. This development follows the global expansion of the program, which initially began paying out to U.S. users last month. X had announced that its monetization program allows creators worldwide to sign up and generate income on the platform.
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Through this initiative, users subscribed to Twitter Blue can access new features and apply for Subscriptions on their accounts. This allows them to earn income directly on Twitter by enabling monetization in their settings. Verified users meeting certain impression thresholds are currently benefiting from this initiative. Many of these creators expressed appreciation to the platform’s owner, Elon Musk, noting his support as motivation to continue producing engaging content on the platform. For instance, a verified Twitter user, Abbaz, shared that he received a credit alert of N220,000 from X this morning. 𝔸b𝕒𝕫𝕫 on X: “Woke up to receive alert, Thank you Elon ❤️” / X ( Similarly, Twitter influencer @TalentedFGB, boasting over 800,000 followers, revealed receiving an alert of $92,765 as revenue. Talented🏀🏀 🇳🇬 🇿🇦 on X: “Thank you Elon musk 92k$ paid !!!! 78 million Make I run giveaway for my followers Are you three ?” / X ( Another user, @Solomon_Buchi, announced receiving his portion of the payout and highlighted the pleasure of being compensated for expressing opinions and views on Twitter. Solomon Buchi on X: “I got paid by Twitter, now known as X. I Twitter my opinions, commentators, views, and people are blessed, however, it’s also nice to be paid for it!” / X As a result of this development, numerous X users are seeking ways to join the trend and benefit from the enticing incentives introduced by Elon Musk.

Understanding Twitter Ad Revenue Sharing

Twitter’s ad revenue sharing is a novel feature that enables creators to share in the revenue generated by sponsored posts appearing under their tweets. Verified creators can access a portion of the revenue generated by ads displayed in the comments section of their posts. While the exact calculation and the percentage retained by Twitter remain somewhat ambiguous, accounts must have accumulated a minimum of 5 million impressions on their tweets in the preceding three months to be eligible for participation. This ensures that creators have attained a certain level of engagement and exposure before engaging in the revenue-sharing arrangement.
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Monetization Requirements and Application Steps on Twitter

To monetize on Twitter, creators must meet the following prerequisites:
  1. Reside in a country where Twitter’s monetization programs are available.
  2. Be 18 years of age or older.
  3. Maintain an active Twitter account for at least three months.
  4. Have a complete profile, including an account name, bio, profile picture, and header image.
  5. Possess a verified email address.
  6. Secure the account with two-factor authentication.
  7. Not be designated as a state-affiliated media account.
  8. Maintain a good standing with Twitter, meaning:
  • No repeated violations of the Twitter User Agreement or Content Monetization Standards.
  • No prior removal as an advertiser or Amplify publisher on Twitter for policy violations.
  1. Link a verified Stripe account.
  2. Maintain a follower count of at least 500 active followers.
  3. Have posted Tweets within the past 30 days before application.
  4. Subscribe to Twitter Blue.
  5. After verification, navigate to the monetization column in settings, ensuring all requirements are met before applying.

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In conclusion, the opportunity to earn revenue from Twitter’s ad revenue-sharing program offers an alternative route to funding for content creators. This initiative, available globally, allows verified users meeting engagement criteria to access a portion of the revenue generated by ads associated with their content. By adhering to Twitter’s monetization requirements and following the application steps, creators can explore this avenue for generating income without relying on traditional investor funding. Featured Image Source: Inclusion Times
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This article was first published on 7th September 2023


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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