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  The entrepreneurial spirit burns bright in Nigeria, and even with limited funds, your dreams of owning your own business can flourish in 2024. Forget the myth of needing a hefty bankroll – with resourcefulness, creativity, and strategic planning, you can build a successful venture from the ground up. Here’s your roadmap on how to start a business in Nigeria with little money.
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  1. Identify Your Niche

Don’t get lost in the market’s clamour. Find a gap, a unique space where your skills, passions, and local knowledge intersect. Are you a whiz with graphic design? Can you whip up delicious cakes? Maybe you can translate languages expertly. Identify your niche and become the go-to solution for that specific need.
  1. Leverage the Digital Wave

Embrace the power of the internet! Start an online store using free or affordable platforms like Instagram, Facebook, or Jumia. Offer digital services like writing, content creation, or virtual assistance. Leverage social media effectively to build your brand and reach your target audience. Remember, the online world is your vast, low-cost playground.
  1. Befriend Your Skills

What are you good at? Turn your talents into income. Can you repair electronics? Do you have a knack for tailoring clothes? Offer your skills as freelance services, catering to individual needs or partnering with local businesses. Remember, your skills are valuable assets, even without formal qualifications.
  1. Network

Don’t go it alone! Build your network by attending industry events, joining online communities, and connecting with fellow entrepreneurs. Collaborate on projects, share resources, and learn from each other’s experiences. Remember, your network can be your launchpad to success.
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  1. Master the Art of Upcycling

Sustainability is trendy and cost-effective! Sell vintage clothing, refurbished furniture, or upcycled crafts. Offer repair services instead of replacements. Remember, giving old things a new lease on life can be both profitable and eco-friendly.
  1. Think Global, Act Local

The world is your market! Leverage online platforms to sell your products or services internationally. Cater to the needs of the Nigerian diaspora or tap into niche markets abroad. Remember, the internet erases borders, opening doors to a wider customer base.
  1. Bootstrapping is Your Friend

Be resourceful and learn to make the most of limited resources. Start small, reinvest profits back into your business, and avoid unnecessary expenses. Barter skills, negotiate deals, and be creative with your marketing strategies. Remember, resourcefulness is a superpower in the startup world.
  1. Embrace Mobile Money

In Nigeria, mobile money reigns supreme. Leverage mobile payment platforms like Paystack or Flutterwave to receive payments and conduct transactions. This makes your business accessible to a wider customer base and eliminates the need for physical cash. Remember, convenience is key in today’s digital landscape.
  1. Seek Knowledge, Not Handouts

Don’t wait for a miracle grant! Educate yourself through online courses, workshops, and mentorship programs. Learn about business basics, marketing strategies, and financial management. Remember, knowledge is power, and investing in yourself is the best long-term investment.
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To start a business in Nigeria with little money in 2024 is not a pipe dream, but a testament to your determination and resourcefulness. By identifying your niche, leveraging technology, and embracing your skills, you can turn your entrepreneurial spark into a blazing success. So, believe in yourself, grab your bootstraps, and conquer the hustle – your path to business ownership awaits!
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This article was first published on 9th January 2024


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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