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  Starting a business requires money. But entrepreneurs often don’t have enough funding that’ll take them from ideation to having an actual product to sell. This is the point at which pre-seed funding proves crucial. With it, founders can get their startups off the ground. In this article, we’ll discuss how you can raise pre-seed funding for your startup. But first, let’s learn what it really is.
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What is Pre-Seed Funding?

Pre-seed funding is the earliest stage of funding that a startup can receive, usually before the company has any significant revenue or traction. This type of funding is typically used to help startups cover their initial expenses, such as market research, product development, and early-stage marketing. Pre-seed funding is often provided by friends and family members, angel investors, or venture capital firms that specialize in funding early-stage startups.

Steps to Raising Pre-Seed Funding for Your Startup

Here are six steps you can take to get pre-seed funding for your startup.

Create a Solid Business Plan

The first thing you should do is to come up with a decent business plan. It should outline your vision, target market, competition, and financial projections. It has to also include your go-to-market strategy, team structure, and any other relevant information that investors would need to know about your business. A well-crafted business plan will help you attract potential investors.

Look for Investors Who Fund Pre-Seed Startups

Once you have your business plan, the next step is to look for investors who fund pre-seed startups. You can start by researching venture capital firms, angel investors, and crowdfunding platforms. Look for investors who have a track record of supporting early-stage startups in your industry.

Build a Network

Networking is essential when it comes to raising pre-seed funding. Attend startup events, join entrepreneurship groups, and reach out to mentors and industry experts. You never know who you might meet and what doors they could open for you. The more people you connect with, the higher your chances of meeting potential investors.
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Prepare a Pitch Deck

A pitch deck is a visual representation of your business plan. It should include slides that explain your business idea, the problem you are solving, your target market, competition, financial projections, and go-to-market strategy. A well-designed pitch deck can help you grab the attention of investors and convince them to invest in your startup.

Reach out to Potential Investors

After putting together your pitch deck, you should reach out to potential investors. Start by sending them an email introducing yourself and your startup. Include a short description of your business and attach your pitch deck. If they are interested, they will set up a meeting with you to discuss your business further.

Be Persistent

Raising pre-seed funding can take time, and you may need to reach out to multiple investors before you find one who is interested in your startup. Don’t get discouraged if you receive rejections. Use the feedback you receive to improve your pitch and business plan.
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Final Words

Raising pre-seed funding for a startup can be challenging, but it’s possible with the right approach. Have a great business plan ready; expand your network of useful contacts; craft the best pitch deck you could possibly come up with; and reach out to investors who specifically fund pre-seed startups like yours. Remember to be persistent and use the feedback you receive to improve your pitch and business plan. Featured Image Source: Techibytes
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This article was first published on 9th May 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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