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  Determining the viability of your business is paramount. Before you start your business execution, it is crucial to assess whether your concept possesses the potential to thrive and blossom into a profitable enterprise. Understanding your business’s ‘why,’ its purpose, its mission, its raison d’être, is the bedrock upon which a viable business is built. This entails clearly defining what your business will be and what unique value it will bring to your target audience. In this article, you’ll discover what you should do in order to ensure that your business is viable.
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  1. Identify a problem worth solving

Successful businesses are born from the desire to address real-world problems or fulfil unmet needs. Think of Google’s revolutionizing search, Amazon’s seamless e-commerce experience, or Netflix’s convenient access to movies and TV shows. These companies identified pain points and provided solutions that resonated with consumers. Start by identifying a problem that you’re passionate about solving, and let that personal connection fuel your entrepreneurial journey.
  1. Validate your idea with user feedback

Before investing significant resources into your business idea, it’s crucial to gather feedback from potential customers. Market research can be conducted through surveys, focus groups, or even offering your product or service for free in exchange for honest feedback. This direct interaction with your target audience will help you understand their needs, preferences, and willingness to pay for your offering.
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  1. Ensure scalability for sustainable growth

To make sure that your business is viable, you must do your due diligence when it comes to planning for the business’s scalability. While initial sales are exciting, long-term success hinges on the ability to attract and retain customers. Ask yourself, “Why would someone return for more?” and “What are the incentives for continued engagement?” Look for examples of businesses that have successfully scaled their operations, and learn from their strategies. Remember, you don’t have to reinvent the wheel; you just need to do it better than your competitors.
  1. Offer something unique and valuable

Your business viability is tied to whatever you offer. To make your business viable, you should offer the best that you can. In a crowded marketplace, differentiation is key. Conduct thorough research to identify gaps in the market where your product or service can fill a void. Ask potential customers what they’re looking for but can’t find elsewhere. This will help you pinpoint a niche market and tailor your offering to their specific needs.
  1. Assemble a strong and diverse team

Another thing that will ensure that your business is viable in the long run is the strong team you have built. Your business is only as strong as the people behind it. Surround yourself with individuals who possess complementary skills, diverse perspectives, and a shared passion for your vision. A great team can navigate market challenges, make tough decisions, and adapt to changing circumstances.
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Final Thoughts

The viability of your business will largely depend on your resilience. Entrepreneurship is a demanding journey, filled with ups and downs. Ensure that your passion for your idea is lasting and that you possess the resilience to bounce back from setbacks and learn from failures. Surround yourself with a supportive network of mentors, advisors, and like-minded individuals who believe in you and your vision. Note that a viable business is not just about a great idea; it’s about understanding your target audience, solving their problems, and building a team that can execute your vision. Featured Image Source: Shutterstock
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This article was first published on 29th November 2023


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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