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It is said that consistency breeds perfection. Whatever you are consistent in, you will see yourself making considerable progress in it. Your business is not, and shouldn’t be an exception. If you have cultivated certain habits over the years with consistency, it only means that to achieve your business goals, you must be consistent in applying strategies that will not only keep you afloat but help you grow exceedingly.

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Consistency provides you with the stability you need in business. You can’t afford to be off and on. And by this, I do not mean that you wouldn’t have some break, but the break should come after some committed work.

Being consistent also helps you build the trust of your customers. As an individual, it will be difficult for you to work well with a fellow who displays the obvious characteristics of a chameleon. It’s the same for your business. No customer wants to give their hard-earned money to a brand that doesn’t even know what it is up to. I’m sure that you don’t want to be caught on that web.

In this article, I highlight some tips I believe will help you remain consistent in your business and achieve your desired goals. Let’s get right into it!

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Have a vision

If the purpose of a thing is not known, it becomes easy to abuse it. The first thing you will want to do is to have a vision for your business. This entails knowing exactly what your business is out to achieve. It also means the value your business will deliver, that is, the why of your business. For you to even start anything at all, you should have a vision for it, so that you will not get stuck.

Make a plan

Now that you have your vision in place, the next thing is to make a plan. Map out how you want to bring that vision to realization. This is where you set your strategic action plans. Break down that vision into tiny bits of achievable plans. It could be daily, weekly, monthly or yearly steps, depending on how you want to plan it out. This way, you have something tangible to look out for every day.

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You’re not just sitting and wallowing in wishful thinking, you will be taking prompt and calculated steps to achieve the vision.

Establish systems

This means that to achieve your set goals, you should be able to freely work with tools that can aid your performance. You could make use of automation tools that can help you schedule social media posts, and manage sales and your marketing platforms like email. An advantage to this is the fact that you wouldn’t need to be actively involved in running these processes. You can set a one-time plan and it gets your job done for you. I believe this is a great way to record consistency even when it is humanly impossible to do so.

You can also achieve consistency with your overall brand message. Ensure that in your marketing efforts, you emphasize consistency in colours, fonts, design, photography, tone, etc.

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This article was first published on 9th November 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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