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  There are many reasons you’d want to start an online business. Web-based commercial outfits are flexible, don’t come with the costs you’ll accrue with a brick-and-mortar location, and have an almost limitless market to sell to.
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However, growing such a business can be challenging, especially when you have limited financial resources. Thankfully, there are many ways to scale your online business without breaking the bank. In this article, we will discuss six ways to grow your online business with little or no money.

Leverage Social Media

Social media platforms such as Facebook, Twitter, and Instagram present you with an excellent opportunity to connect with your audience and promote your business. If you regularly share relevant and engaging content, you’ll likely build a loyal following and increase brand awareness. You can also use social media to run targeted ads to reach potential customers. The best part is that social media is free to use, and you can start building your presence today.

Use Search Engine Optimization (SEO)

SEO—short for Search Engine Optimization –involves priming your website and its content so that it ranks higher in search engine results pages (SERPs). If you achieve this with search engines like Google, you can attract more organic traffic to your website and increase your chances of making a sale. SEO is often a complex process, but there are lots of free resources available on the web to help you get started.
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Collaborate with Influencers

Influencer marketing is a powerful way to reach a wider audience and build credibility for your brand. You can collaborate with influencers in your industry to promote your products or services to their followers. Come up with a list of influencers who speak directly to the audience you’re targeting. Reach out to them, and see if some can market your products to their followers for a relatively low fee, or in exchange for free items.

Offer Free Trials or Samples

If you’re keen on generating interest in your products and converting leads into paying customers, you should definitely try offering free trials. This tactic allows you to build trust and establish your credibility with potential buyers. You can also use free trials or samples to collect feedback and improve your offerings.

Network with Other Businesses and Entrepreneurs

Networking with other businesses and entrepreneurs in your industry can be a great way to learn from others and gain new insights into growing your business. Attend industry events, join online communities, and reach out to other businesses in your niche. When you work on building relationships with others in your industry, you’ll create opportunities for collaboration and cross-promotion. And this has the potential to boost your enterprise’s performance.

Focus on Customer Satisfaction

Your business exists to meet its customers’ needs. So you should be serious about satisfying them if you’re going to succeed at running it over the medium and long term. Deliver excellent customer service and provide a seamless user experience; these are surefire ways to turn customers into loyal advocates for your brand. Encourage them to leave reviews and feedback, and use that feedback to improve your offerings and address any issues or concerns.
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Final Words

You don’t have to plough huge sums of money into your online business just to make it work. Zero in on utilizing social media, SEO, influencers and free trials, and be passionate about exceeding your customers’ expectations. Do all of these things and you’ll get much closer to achieving your goals. Featured Image Source: Entrepreneurs NG
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This article was first published on 11th April 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

Comments (2)

2 thoughts on “How to Grow Your Online Business with Little or No Money”

  • Blogging can be a great business idea if you are knowledgeable about any subject and confident in your ability to write in that field.
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  • Fortunately, there are numerous strategies for expanding your online business without going bankrupt. This post will go over six strategies for expanding your online business on a shoestring budget.

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