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In recent times, growing email lists has become so important due to the numerous advantages attached to them. With an active email list, it is easier to market products/services to customers and connect with them. It has also been said and confirmed that email has become more effective in the acquisition of new customers than Facebook and Twitter.

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What is an Email List?

It is a compilation of email addresses used by an individual or an organization to send marketing material to numerous recipients. It is also a special list of names and email addresses of people who you have their assent to send updates and promotions about your business.

Before proceeding to the ways in which you can grow your email list, It is important that we check out the advantages of growing one. The following are the advantages of growing your email list,

1. It is personal. With an email list, you can connect directly with individuals or organizations without protocols.

2. Having an email list makes you know those interested in your updates thereby leaving you with a specific target audience. It helps define cost in this way.

3. People use their emails frequently. Since this is the case, there will be active engagements on posts or content created.

Having mentioned the benefits of growing an email list, we’ll proceed to the ways of growing one.

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How To Grow Your Email List

1. Keep Your Contents Creative

To make your email list full of life, you need to be creative. No one enjoys boredom. Spicing up your content and keeping them interesting will make subscribers stay tuned and expectant. This can make people look up your list and fetch you more subscribers.

2. Create a Unique Email Newsletter

Like every social media page, a display photo can be a source of attraction. A newsletter can do much more. Keeping it professional and making it to be of high quality can entice people and make them want to be partakers of the benefits your contents offer.

3. Motivate Subscribers to Share Your Emails

At the beginning or end of your, you should encourage subscribers to share or forward your emails to others, with that you can grow your lists. You however have to take No. 1 seriously.

4. Organize Contests

Contests or competitions are one way to get engagements, especially if the prize is enticing. To grow your email list, you have to organize contests related to your content or organize referral programs. Whatever you choose to do, you must ensure that the prize to be won is something lovable and associated with what your business has to offer.

It is almost impossible in this age and time to use any internet-based app without connecting to one’s email. This development has made email lists very compulsory and of great value to business owners and bloggers. Having an email list is however not enough, growing it is the real deal and can take a business to a higher level.

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This article was first published on 10th April 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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