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  A business community is great for one thing, at the very least: networking. Business communities exist as a collection of founders, entrepreneurs, executives, and other stakeholders from various commercial and industrial concerns. So they’re just the perfect setting for anyone who’s looking to find a business partner.
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But discovering the right partner for your specific kind of enterprise (and your unique traits and needs) may be a bit of a challenge even in a business cmmunity if you’re not sure how to spot them. That’s why we’ve written this article. Here, we’ll walk you through 5 steps to finding and cultivating a business partnership within a business club that’ll work for you.

Review Member Profiles

So you’ve joined a business cmmunity, and you’re eager to begin making valuable connections right off the bat. While it’s not necessarily a bad idea to engage the individuals who are immediately within your reach, you should also look out for persons whose profiles make them great potential business partners. This doesn’t have to be a difficult thing; typically, you’ll be able to access information about other club members and their businesses. Run through their profiles, and note those whose niches or industries closely align with yours.

Reach Out

When you’ve decided upon who you’ll be getting in touch with, your next step would be to reach out to them. You may do this via email or some other official channel or in person at a networking session. Your aim at this stage should be to introduce yourself and what you do to your new contacts. It’s important that you show interest in them as well; any future collaboration you’ll have with them will ideally be mutually beneficial, so it’s crucial that you start off in a manner that suggests this early enough.
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Agree to a Proper Meeting

If your communication with your new contacts goes well, you should get them to commit to a formal meeting, one involving both parties. You will want this just so both of you can properly acquaint yourselves with each other. At this stage, it should be clear to all involved that this is a move towards a valuable business partnership. Even if you’ve interacted with the other party at a networking event, you could still require a one-on-one discussion away from such gatherings in order to drive in the direction of an actual working relationship.

Agree to Cooperate

As has already been said, your discussion with other business club members has to be oriented towards launching a collaborative business relationship that benefits everyone involved. Some of the things you have to iron out include the sort of ventures you’ll be partnering on, what markets you’ll be targeting, and the nature of rewards you’re both looking to gain from the partnership. You will want to have the details of your agreements in writing, so you’re able to refer to them when the need arises.

Nurture a Mutually Beneficial Relationship

Remember, you’re in business to reap returns; so is your partner. Sustaining a mutually beneficial relationship begins with keeping the communication lines between you and your business partner open. Staying in touch with each other and holding discussions to clarify goals and terms will save you from needless conflict down the road. You should share opportunities with each other, and work together to achieve wins on the projects you jointly embark upon.
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Final Words: Joining a Business Club Filled with Opportunities

As a member of a decent business club, you could enjoy multiple benefits from connecting with other businesspeople—including collaborating with them on profitable projects. If you’d like to be part of a business club that guarantees you this and more, you should consider joining Club Connect. Club Connect is a community of emerging SMEs and fast-growing startups which offers numerous privileges to its members. These include a large business network, access to funding opportunities, business mentorship and coaching, vital resources for building your business, and the chance to advertise to over a million customers across Nigeria. Find out more about Club Connect HERE.
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This article was first published on 13th September 2023 and updated on September 18th, 2023 at 9:32 am


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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