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  When it comes to marketing, word-of-mouth is still one of the most powerful tools. Why? Because people trust recommendations from family and friends over traditional advertising. If someone they know raves about your product or service, they are much more likely to become a customer too.
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Word-of-mouth marketing happens when satisfied customers voluntarily positively talk about your business. It’s a free, trustworthy form of advertising that can rapidly attract new customers. Every business owner should be tapping into the power of people talking! Here are some effective ways to encourage word-of-mouth marketing for your business:
  • Deliver an Exceptional Customer Experience

The first step is making sure your current customers have an outstanding experience every time they interact with your business. Happy, satisfied customers are the ones who will keep coming back and telling others about you. Go above and beyond when it comes to customer service. Respond promptly to inquiries, fix any issues right away, and make your customers feel appreciated. Ask for feedback so you can continue improving too. Delighting your customers should be the top priority.
  • Create Share-Worthy Content and Promotions

Give people something share-worthy to talk about when it comes to your products, services, content, and special promotions. Develop creative marketing campaigns, post engaging social media content, offer exclusive discounts, and more. The more interesting, informative or valuable it is for your target customers, the more likely they’ll spread the word to friends and followers. People love to be the first to share cool, new things with their inner circle.
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  • Leverage Customer Reviews

Online reviews are gold for word-of-mouth marketing. When potential customers see a flood of glowing reviews for your business, it builds credibility and trust. Actively encourage satisfied customers to leave reviews on popular sites like Google and Facebook. Share standout testimonials as social proof on your website and marketing materials. Responding professionally to negative feedback can also enhance your reputation.
  • Get Social on Multiple Platforms

An active social media presence is key for word-of-mouth these days. Share engaging, shareable content consistently on all the platforms your customers use – Facebook, Instagram, X, TikTok, etc. Make it easy for people to like, comment on, and share posts about your products or brand. You can also run social media contests and giveaways to generate buzz. Or partner with influential people in your community or industry to extend your word-of-mouth reach even further online.
  • Say Thanks and Give Incentives

Showing appreciation is a great way to keep word-of-mouth momentum going with current customers. Celebrate client milestones, send handwritten notes, offer loyalty discounts, and give exclusive rewards. Feeling valued makes customers more likely to continue being brand ambassadors. You can also implement a referral program to incentivize sharing your business with others. Offer appealing rewards like store credit, free products, or service upgrades for successful referrals. Just asking for referrals can motivate people to spread the word.
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Final Thoughts

Don’t underestimate the power of people talking about your business! Positive word-of-mouth is a highly effective (and affordable!) marketing tool that can attract a constant flow of new customers. By delivering an exceptional experience, creating buzz-worthy promotions, managing your online reputation, leveraging social media, and rewarding loyal brand ambassadors, you can employ the proven principles of word-of-mouth marketing for exponential business growth. Start a word-of-mouth movement today!
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This article was first published on 15th May 2024


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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