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  The world is mobile-driven. A large number of internet users access the internet with their mobile phones and devices. With mobile devices now making up over half of total world wide web traffic, websites can no longer afford to neglect mobile optimization. A study reported that mobile phones account for nearly 60 percent of internet traffic. This is why marketing experts have suggested that companies should design their marketing websites to be mobile-friendly. Despite this call, many businesses still struggle to build mobile-friendly websites. Whether you run a small business or a medium and large one, building a website custom-built for mobile devices has a way of generating leads that leads to sales. 
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According to studies for Insight For Professionals mobile conversion rate optimization is the process of continuously improving your conversion rate on mobile phones for your marketing campaigns. These conversions can be an email/newsletter signup, webinar signup or purchase. Leading businesses invest so much in their mobile conversion rate optimization (CRO). CRO guarantees that you aren’t excluding your mobile audience as you’re developing a strategy for generating leads in a multichannel way. In this article, I discuss how to create a mobile conversation rate for your business.
  • Design Your Campaign To Be Mobile-First
As a business owner, creating a marketing campaign on your site must be mobile-optimized. This means when users visit your site, it should be optimised on their mobile devices rather than making the site look like it’s meant for desktop. Therefore, the UX must be custom-built for mobile devices. Therefore, instead of your site looking like a landscape interface, it should be portrait-styled to allow better user experience and smooth navigation. Further, the content must be screen-fitted on the mobile device screen.  How To Provide An Optimal Mobile-first Experience
  • Using short titles and tags will help users get the impression of the limited content on their tiny screens in just a few words. Moreover, use a bigger font size so that the reader doesn’t have to battle to read.
  • Use portrait-mode images and videos: When it comes to mobile optimization, you need to be careful with selecting the photos since only portrait-mode pictures and videos are easily visible on the screen format.
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  • Use software that helps in designing a mobile-friendly landing page. Nowadays, several software tools exist and they allow you to create landing pages from scratch, with mobile optimization in mind. These landing page builders (such as Webflow or Squarespace) guarantee that your site is optimized for mobile devices (in addition to tablets and different screen sizes) by having different building blocks and style elements that render differently relying on the screen size and resolution.
  • Optimize image sizes: Many mobile users are often on their telephone networks instead of on a WiFi device. This suggests that they might have lower data speeds or a lower 4G data allowance. Similarly, using too many images can hurt the site as large quantities tend to slow down the loading speed of the webpage.
  • The maximum size of each page on the site shouldn’t transcend more than 10 megabytes. For an outstanding loading speed, a 1-to-2 megabyte landing page works adequately for mobile conversions. This implies you’ll have to resize the visual content of the page as well. Reduce the size of the images to fit the precise dimensions of the mobile carrier. Also, remember to save the picture as a PNG instead of a JPG for better compression.
  • Construct is an enormous component in promoting conversions. 
  • Let Your Call-To-Action Be Eye-Catchy
While your customers are browsing through their mobile devices, they’re more inclined to be browsing for an instantaneous and location-specific solution to their problem, unlike on desktops where they might have more time to download PDF resources to read easily on a large screen or sign up for a mailing list. Therefore, your business should ensure that users are provided with an instant solution with a call-to-action (CTA). Featured Image Source: Builderfly
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This article was first published on 8th April 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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