The key to the success of any business in this 21st century is the ability of managers or entrepreneurs to maximize the online space in promoting goods and services to all consumers. We are in a digital world; therefore, most companies are keying into the idea of internet
advertising.
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Most people surf the internet daily, therefore, the internet has become an indispensable tool for entrepreneurs and business owners to reach a wide audience at an affordable price.
As enticing as the concept of internet advertising is, one needs to approach it bearing in mind that there are pros and cons associated with the process. Without this information, you might as well be wasting time and money without achieving your desired results.
The Pros Of Internet Advertising
- Effective Audience Targeting
Your target audience is online and with the internet, you’ll be able to target a specific segment of your audience with ease and at a minimal cost. With platforms like Facebook, Instagram and Twitter you’ll be able to segment your audience and bring them face to face with your products.
With internet advertising, there is no pause or break, as people are always online almost all times of the day. Unlike television or radio advertising which would not attract much attention to advertising at night, internet advertising presents information available to consumers whenever they need it.
When compared side by side with offline advertising, online advertising is much more cost-effective. This shows that online advertising is not only easier to budget for, but is also a much better ROI. With effective results, internet advertising presents a win-win situation.
No form of advertising is yet to beat the reach of internet advertising. Internet advertising has made businesses have an international reach. The internet has made it possible for small and medium-scale businesses to experience a high level of exposure.
With the advent of online advertising, you can remind potential customers of the products and services that you offer. The concept of retargeting, also known as remarketing, is known to be very effective in bringing in new visitors and subsequently converting them to customers.
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- Availability of Multiple Channels
With internet advertising, you can diversify the channels and strategies which you would employ in disseminating ad content to your target audience. There are different platforms for different groups or demography. You can advertise through social media, blog posting, email marketing, etc.
With online advertising, feedback is easier, and through feedback, you’ll be able to attend to customers’ complaints, understand their needs, and develop customer relationships.
Online advertising has greatly reduced the difficulty in monitoring, tracking, and recording all results from your advertising campaigns. With this, you’ll be able to restrategize, correct your mistakes, or keep going in the same direction.
The Cons Of Internet Advertising
Most people find it hard to fully understand and navigate online advertisement tools. The online world is also very dynamic; therefore, you must remain up to date with its terminologies and tools to ensure effective advertising.
Making mistakes in internet advertising is unavoidable, especially when you’re just starting. The mistakes can be choosing the wrong keywords, over retargeting, targeting your audience in the wrong channel, leaving a campaign running without turning it off, etc. and these mistakes can be very costly.
Your competitors can capitalize on your per click ads campaign and run up bills for you without any sales generation.
Inasmuch as there are numerous potential customers online, there is also a vast number of competitions thinking of swooping in for the kill. Numerous businesses are running ads every day and individuals are exposed to millions of adverts yearly. With this in mind, you need to brace yourself up for the challenge.
- Ease of Users to Block Advertising
Though it is easy for potential customers to view advertisements, it is also quite simple for them to block all forms of advertising such as pop-up ads, link advertising, banner advertising, etc. through their browser settings.
Featured Image Source: Marketing Edge
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This article was first published on 21st December 2021
chidiogo-akaelu
Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.
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