An elevator pitch is like a mini-story about you or your business. Imagine you step into an elevator, and you only have the time it takes to ride from one floor to another to tell someone about yourself or what you do. How do you make it intriguing and memorable? Let’s break down crafting a simple and effective elevator pitch.
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Keep It Short and Sweet
An elevator pitch should be brief, like a snapshot. Aim for 30 seconds or less. You want to grab attention without overwhelming your listener.
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Start with a Hook
Begin your pitch with something that grabs your interest. It could be a thought-provoking question, a surprising fact, or a catchy statement. The goal is to make the listener want to know more.
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Introduce Yourself
After the hook, introduce yourself. Include your name and a bit about your role or what you do. Keep it clear and concise.
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Highlight Your Unique Selling Point
Share what makes you or your business special. What sets you apart? It could be a unique skill, a special approach, or a particular value you bring.
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Know Your Audience
Tailor your pitch based on who you’re talking to. What might be interesting to a potential client could be different from what grabs the attention of a colleague.
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Be Clear and Avoid Jargon
When crafting your elevator pitch. Use simple language. Avoid complicated words or jargon that might confuse your listener. Make sure anyone, regardless of their background, can understand.
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Practice, Practice, Practice
Practice your pitch until it feels natural. This helps you deliver it confidently without stumbling. Practice in front of a mirror or with a friend.
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Add a Call to Action
End your elevator pitch with a call to action. What do you want the listener to do next? It could be scheduling a meeting, visiting your website, or simply continuing the conversation.
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Focus on Benefits
Instead of just listing features, talk about the benefits. How does what you do positively impact others? This helps create a connection with your listener.
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Be Genuine and Enthusiastic
Let your passion shine through. If you believe in what you’re saying, others are more likely to feel excited about it too. Be genuine, and let your enthusiasm come through in your tone.
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Test and Refine
After delivering your pitch, pay attention to the listener’s reaction. If they seem intrigued, that’s great! If not, consider tweaking your pitch to make it more engaging.
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Seek Feedback
Ask for feedback from colleagues, friends, or mentors. They might provide valuable insights on how to refine your pitch further.
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Final Thoughts
Remember, your elevator pitch is a tool to spark interest and open doors. Keep it simple, genuine, and focused on making a positive impression. With practice and a clear understanding of what makes you or your business unique, you’ll be ready to share your story in any elevator ride.
Got a suggestion? Contact us: editor@connectnigeria.com
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This article was first published on 27th January 2024
chidiogo-akaelu
Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.
Comments (2)
Thank you for sharing, I’m also trying to concise my ads in 5 seconds to be suitable for the way users use social networks now.
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