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  It is one thing to generate a lot of interest in your product or service, and quite another to turn that interest into patronage. Many businesses struggle because they aren’t able to engineer the transition from the former to the latter. This failure is often responsible for the low revenue and profit that most enterprises record.
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If you’re a business owner, you’ll want to avoid succumbing to the fate we’ve described above. Here’s the good news: you don’t have to. Let’s take a look at five things you can do to fire up your conversion engines and get more prospects to become your customers.

Continually Engage Prospects

As is the case with most commercial entities, your customers are probably strewn across your sales funnel. In other words, they aren’t all at the same point in the buyer’s journey. You should take this into consideration, and continue to engage them all the way, no matter where they’re at in the funnel. Doing this will increase the chances of them eventually becoming paying customers. Tailor your communication with your prospects to suit their stage of the journey to conversion. For example, people who are encountering your brand for the first time will need content that informs them about who you are and what you offer. Persons further down the line should receive content that’s geared at keeping them interested in your brand.
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Devise An Effective Marketing Strategy

Draw up a comprehensive marketing strategy that specifies the various steps you’ll take to attract potential customers, keep them engaged, and lead them towards making their first purchase. Your plan should include the market segments you intend to target, how you’re going to reach them (what channels you’ll utilize), and the messaging you’re going to adopt. The channels through which you’ll communicate should be the ones that your prospects prefer. For example, if they are often on Facebook, set your marketing campaigns to run on that platform. Also, identify their pain points and make sure your content addresses them and shows how you’ll solve them.

Utilize Testimonials And Referrals

Marketing can help you achieve great results with prospects. But testimonials may do an even better job at convincing them to buy your products. That’s because testimonials are basically the opinion of people who have actually patronized your business. And the public will mostly trust them better than what regular marketing or advertisement says. Share the positive words that your satisfied customers have to say about your product, and you’ll raise your chances of getting prospects to pitch their tent with you. Referrals are also a nice means of capturing new customers. When prospects are referred to you by the people they know, they’re more likely to become your customers because they trust the referrer’s judgment. You can tap into this by instituting a referral program that rewards your existing customers for getting their contacts to purchase things from you.

Have A FAQ Resource On Your Website

Frequently Asked Questions (FAQs) typically contain questions that prospective and existing customers have about a product or service. FAQs are helpful because they let people access crucial information about a business and its offerings without having to call a representative of that business.
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If your website has a comprehensive FAQ resource, it’ll get customers through one or even a couple of steps down the journey to becoming paying customers. This is a win for all involved: prospects have their questions answered in the most convenient way, and you save the time, effort, and money that you would have spent on providing them with live responses.

Offer Incentives

You can entice your target audience with gifts and discounts. This could convince them to try out your product or service because they’d be paying less or getting something in return for doing so. The aim here is to nudge them over the line and into using what you’re offering them for the first time. This strategy will work really well if your product or service is quite good.

Final Words

These aren’t the only ways to turn your prospects into customers. But they are among the most effective steps you can take in that direction. Adapt them to your unique situation, and reap the positive results that they almost always guarantee. Featured Image Source: Yahoo News
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This article was first published on 22nd November 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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