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Without question, the right foundation is essential for beautiful makeup application. Foundation serves as the canvas for the rest of your makeup and the best ones blend on smoothly and evenly. Over time, I’ve come to the conclusion that the best way to choose a shade closest to your skin tone is choosing a colour that matches the colour of your jaw line. Since it’s between your face and neck – the two places that the foundation should match –  it’s your best bet. If the shades of your face & neck are slightly different, attempt to find one that’s in between so it can ‘marry’ the two areas perfectly; giving you an even skin-tone. Generally, foundation directly out of the bottle may not match your skin perfectly. I usually start by taking a shade slightly lighter than my skin tone and a shade slightly darker and mixing the two shades on a colour mixing plate with a Spatula (you can mix on the back of palm with your finger) before applying on my face. As the two foundations blend together, they match my skin tone perfectly. This method is all about trial and error; as you might have to try a few different shades of foundation before you find the perfect colour. For those suffering from skin discolouration (sunburn, birthmarks etc.); you do not need to apply all the foundation in the world. All you need is a good concealer (of your skin shade) and a good coverage foundation. Please, flee from colour-correcting foundations; those with a mauve, mint green, bright peach, or strong yellow tone. For these to mask a skin-tone issue (discolouration of skin), they must provide enough coverage; and if they provide that much coverage, then the colour-correcting product will look obvious and unnaturale. For best results, look for neutral to slightly yellow-toned foundations. Don’t listen to anyone – ‘makeup artist’ or not – who tells you that you must always use a foundation lighter than your skin-tone! Your foundation is just that; a foundation! It’s not a concealer that hides spots. The job of a foundation is to make your skin as flawless as possible for makeup application. If you’re not still quite sure of what you want, go to www.findation.com and have fun choosing! Hopefully, these tips will come in handy next time you’re shopping for foundation!     About the Writer: Zuka Williams is an Economist, a make up artist and a beauty blogger. She blogs at www.maketopiaofficiel.com and tweets @ZuWilliams_  

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This article was first published on 26th March 2015 and updated on May 5th, 2015 at 11:43 am

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