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  Being a brand strategist is like being the captain of a ship. You guide a brand to success by figuring out how it should be seen and remembered. If you’re curious about becoming a brand strategist, here’s a simple guide to help you set sail on this exciting journey.
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  1. Learn about Brands

Start by understanding what a brand is. A brand is like a personality for a company or product. It’s how people see and recognize it. Learn about different brands, what they do well, and how they connect with people.
  1. Study Marketing Basics

Think of marketing as the tools in your ship’s toolbox. Learn the basics, like how to use social media, create ads, and understand what makes people interested in a product. This knowledge will be the wind in your sails as a brand strategist.
  1. Develop Your Creative Side

Being a brand strategist is not just about numbers; it’s also about being creative. Imagine you’re an artist painting a picture of a brand. Work on your creativity by thinking about different ways a brand can stand out and be remembered.
  1. Understand Your Audience

Imagine your brand as a friend, and the audience as people you want to be friends with. Understand who these people are, what they like, and how your brand can connect with them. It’s like learning the language of your future friends.
  1. Stay Updated on Trends

The world is always changing, just like the sea. Stay updated on trends in marketing and design. This helps you steer your brand in the right direction and stay ahead of the waves.
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  1. Practice Strategic Thinking

Being a brand strategist is like being a chess player. You need to think ahead. Practice strategic thinking by planning how a brand should grow and adapt over time. It’s like plotting the course for your ship.
  1. Build Your Communication Skills

Communication is like the anchor that keeps your ship steady. Work on your ability to explain your ideas clearly, whether in writing or speaking. Being able to share your brand strategy effectively is key to success.
  1. Gain Real-world Experience

Imagine being a captain who has sailed many seas. Gain real-world experience by working on small projects or internships. This is like learning how to navigate before setting sail on a big journey.
  1. Network with Others in the Field

Think of others in the field as fellow sailors. Network with people who are already brand strategists. It’s like having a crew that can share their experiences and help you along the way.
  1. Stay Passionate and Open-Minded

Being a brand strategist is like embarking on a lifelong adventure. Stay passionate about learning and exploring new ideas. Be open-minded, willing to adapt, and remember that the journey is just as important as the destination.
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Final Thoughts

Becoming a brand strategist is an exciting voyage where creativity, strategy, and communication come together. By setting sail with these simple steps, you can navigate the marketing seas and become a successful brand strategist.
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This article was first published on 18th January 2024


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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